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Fender
Musical instrument manufacturer
- 1001+ employees
- B2C
- Retail
- Manufacturing
- Music
- eCommerce
- Hollywood, Los Angeles, CA
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Company mission
To continue championing THE SPIRIT OF ROCK-N-ROLL® throughout the world and exceed the expectations of music enthusiasts worldwide.
Our take
Fender is the world’s foremost manufacturer of guitars, basses, amplifiers and related musical equipment. Founded way back in 1946, it has played a key part in many of the music industry's transformative moments, and is beloved by hobbyists, performers, and acclaimed artists across the globe.
Fender has maintained its popularity across the decades in part due to its innovative designs and "music for everyone" branding. Since 2015, it has made keen efforts to embrace innovations in music tech, ensuring it keeps pace with digital transformation throughout the industry.
Most recently, the company has seemed to focus on high-profile collaborations, as well as products that target otherwise untouched demographics - such as with its mini versions of its iconic models for kids. It has also recently launched a collection of sustainable guitars made from trees which have been safely removed, showing that the company is carefully watching the growth of eco-friendly sentiment in consumers.
Freddie
Company Specialist at Welcome to the Jungle
Company values
- COMMUNICATION - Openly sharing information lets people perform at their best, and so we will create an open workplace characterized by honest, direct and relevant communication. We are committed to communicating with our employees about all relevant aspects of our business and of the Fender family
- RESPECT - We offer superior products for our consumers and business partners that fill real needs and provide lasting value. We deal fairly with customers, consumers, vendors and competitors. We are genuinely committed to finding solutions for all of our customers by providing industry-leading service and support
- INTEGRITY - Ethical conduct and social responsibility characterize our way of doing business. Integrity includes a willingness to do the right thing for our employees, brands, the company and society as a whole, even when personal, professional and social risks or economic pressures confront us
- EXCELLENCE - We care about our work. We build Fender products with a level of quality, performance and value that earns the respect and loyalty of our customers
- INNOVATION - We continue to build our company on innovation; providing products that are new and needed. We accept the risks inherent in following our vision and we work to develop products and business processes that allow Fender to achieve its objectives
- PASSION - We make the world a better place with legendary products that help people express their emotions, connect with music and bring joy to their daily lives. We bring passion, enthusiasm and energy to every aspect of our work
Funding (1 round)
Jun 2016
$12.8m
LATE VC
Total funding: $12.8m
Leadership
Andy Mooney
(CEO, not founder)Joined the Walt Disney Company as president of DCP in 1999 and was promoted to chairman in 2003. Served as the CFO of Nike UK before being promoted to Chief Marketing Officer. Has been CEO of Fender since 2015.