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Fenton's mission is to revolutionise the £5bn+ European fine jewellery market by providing a modern, customer-centric, ethical and luxurious alternative to current traditional jewellers.
Fenton is a direct-to-consumer jewellery brand creating bespoke engagement and occasion rings using precious stones. But rather than diamonds, they specialise in ethically-sourced coloured gemstones, from emeralds and sapphires to aquamarines and garnets
Based purely online, the firm custom-makes the vast majority of the rings it sells to order and it does so at a very fair price point. They work directly with local suppliers and dealers to source materials, claiming to offer customers full supply chain transparency in an industry plagued by issues of child labour, deforestation and unfair working conditions.
Their designs are made for today’s more informed and intelligent consumers who are looking for a luxurious, unique piece that comes at an affordable price and has been created responsibly. Their commitment to these values were confirmed as the company already certified as a B-Corp, one of the few jewellery brands in the world to be awarded the certification.
Freddie
Company Specialist at Welcome to the Jungle
Mar 2020
$1.1m
SEED
Nov 2018
$1.1m
SEED
This company has top investors
Laura Lambert
(Founder)Background in value retail at The Bicester Village Shopping Collection.