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Fi

Smart dog collars

Fi logo
501-1000 employees
  • B2C
  • Retail
  • Pets
  • Consumer Goods
NoHo, New York, NY

Company mission

Fi's mission is to build products that make dogs' lives better.

Top investors

Few candidates hear
back within 2 weeks

30% employee growth in 12 months

Our take

For the last three decades, dog collars and leashes have remained largely unchanged. Fi was set up by a product team drawn from the ranks of Uber, Square, and Google to disrupt the stagnant dog collar space.

Fi's tracking collars have not only saved countless dogs' lives by providing real-time escape notifications, but they also enable dog owners to monitor their pets' health. Its health and sleep monitoring set it apart from rival products such as the Apple AirTag, whilst the development of a collar that administers topical medicine is also in the works. As Fi utilizes AT&T signal, it also boasts a tracking range that far exceeds that of its competitors.

The company saw a significant increase in value through its lucrative partnership with PetSmart. These sorts of partnerships and overall brand recognition will fuel the sort of expansion Fi aims to achieve.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Commuter benefits
  • Unlimited vacation
  • Medical, dental and vision coverage
  • FSA
  • 401(k)
  • Stocked kitchen
  • Team lunches & breakfast
  • Perkspot discounts
  • Maternity & paternity leave
  • $2,000 monthly donation to dog-related charities

Funding (last 2 of 4 rounds)

Feb 2021

$30m

SERIES B

Oct 2019

$7.1m

SERIES A

Total funding: $41.9m

This company has top investors

Leadership

Previously worked as VP Product & Engineering at ShopKeep, and was a Product Manager at Square.

Previously worked as Lead Engineer at DivX, and was Chief Architect at Dropcam (acquired by Google's Nest Labs).

Jobs (3)

All locations

Software Engineering