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Fi
Smart dog collars
- 501-1000 employees
- B2C
- Retail
- Pets
- Consumer Goods
- NoHo, New York, NY
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Company mission
Fi's mission is to build products that make dogs' lives better.
Our take
For the last three decades, dog collars and leashes have remained largely unchanged. Fi was set up by a product team drawn from the ranks of Uber, Square, and Google to disrupt the stagnant dog collar space.
Fi's tracking collars have not only saved countless dogs' lives by providing real-time escape notifications, but they also enable dog owners to monitor their pets' health. Its health and sleep monitoring set it apart from rival products such as the Apple AirTag, whilst the development of a collar that administers topical medicine is also in the works. As Fi utilizes AT&T signal, it also boasts a tracking range that far exceeds that of its competitors.
The company saw a significant increase in value through its lucrative partnership with PetSmart. These sorts of partnerships and overall brand recognition will fuel the sort of expansion Fi aims to achieve.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Commuter benefits
- Unlimited vacation
- Medical, dental and vision coverage
- FSA
- 401(k)
- Stocked kitchen
- Team lunches & breakfast
- Perkspot discounts
- Maternity & paternity leave
- $2,000 monthly donation to dog-related charities
Funding (last 2 of 4 rounds)
Feb 2021
$30m
SERIES B
Oct 2019
$7.1m
SERIES A
Total funding: $41.9m
This company has top investors
Leadership
Jonathan Bensamoun
(CEO)Previously worked as VP Product & Engineering at ShopKeep, and was a Product Manager at Square.
Loren Kirkby
(CTO)Previously worked as Lead Engineer at DivX, and was Chief Architect at Dropcam (acquired by Google's Nest Labs).
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