Fifty
Human-first approach to marketing
- 21-100 employees
- B2B
- Artificial Intelligence
- Marketing
- Social Media
- Advertising
- Data Analysis
- Farringdon, London, UK
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Company mission
Fifty's mission is to positively disrupt and lead the future of AdTech & MarTech.
-2% employee growth in 12 months
Our take
Fifty is a technology company focused on large scale analysis of social media data to fundamentally redefine how organisations understand and engage their customers. At the core is the Fifty platform, which helps brands understand their audiences better and target them more efficiently.
This is done through making sense of complex audience datasets and developing them into tribes. This audience segmentation interface enables brands to delve deeper into what different sets of their customers care about.
Fifty's clients include Red Bull, Bentley, Save the Children, BrewDog and Garmin. In recent years, the company was very successful in Travel, Cruises, Theatre, and Live Events. Going forward, they see their privacy-by-design, cookie-less targeting solutions giving them the edge over competitors who help brands manage digital campaigns.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Company-wide quarterly socials
- Three 'Duvet Days' in addition to annual leave
- Private healthcare
- 25 days annual leave days + bank holidays + office closure over Christmas
- Paid voluntary work days
- Matched giving for a fundraising cause
- Increased annual leave the longer you’ve worked here
- Fifty Thursdays - monthly breakfasts and an early finish with games and drinks
- Contributory pension scheme based on level of seniority
- Generous and inclusive parental leave and sick pay policies
- Individual Learning & Development budgets
- A Mac laptop
- £100 personal budget for your home working station + a new monitor
- Mobile phone contract contributions
- Cycle to work scheme
- Flexible working arrangements
- Work abroad options
- Dog friendly office
- Access to free counselling through our Employee Assistance Programme
- Discounts on gym memberships and spa retreats
Leadership
Simon Shaw
(CEO)Former Managing Director of digital brand agency Turning Block for 1 year. Before this, competed in sailing as part of the Team GAC Pindar for 5 years- winning the World Match Racing Tour twice.
Duncan McCrum
(CGO)Former Vice President at advertising company Varick Media Management.