See other companies on Welcome to the Jungle
Finecast
Advancing TV advertising experiences
- 201-500 employees
- B2B
- Marketing
- Analytics
- Advertising
- Holborn, London, UK
Jump to section
Company mission
To enable advertisers to precision target viewers across on-demand, linear and live-streaming TV environments.
Our take
In an era where TV viewership spans multiple platforms and viewing patterns are evolving, advertisers in the realms of television find themselves facing the challenge of optimising one of the most potent advertising channels.
Enter Finecast, a pioneering solution. By harnessing data from sources like Experian and Mastercard, Finecast possesses the ability to comprehend households intricately, thereby constructing tailor-made audience profiles. This provides advertisers with the ability to precisely target and engage with their ideal audience.
Now, Finecast's ambitions extend towards broadening its clientele. Concurrently, the company is committed to enhancing transparency, upholding brand safety, and ensuring the integrity of the digital advertising supply chain. As the demand for personalised advertising experiences continues to surge, Finecast strives to solidify its standing as a pivotal provider of this invaluable service.
Freddie
Company Specialist at Welcome to the Jungle
Company values
- Innovate: Through creativity and vision, we evolve
- Belong: Together we promote a sense of self-worth and fulfilment
- Strive: We support each other’s growth and development, to drive success
- Respect: We earn respect through trust and integrity
Leadership
Nicola Lewis
(CEO (not founder))Previously served as the Chief Investment Officer at GroupM and MindShare. Served as the Global Chief Growth Officer at Finecast for 2 years before being promoted to CEO.