See other companies on Welcome to the Jungle
Finiata
Capital financing for freelancers and SMBs
- 21-100 employees
- Fintech
- Credit Scoring
- B2B
- Lending
- Machine Learning
- SaaS
- Tiergartenviertel, Berlin, Germany
Jump to section
Company mission
Finiata's mission is to provide every small business owner in Europe with simple tools to easily manage their company's financial performance and act on the earliest warning signs.
Our take
Finiata provides flexible credit lines for freelancers and small businesses, applying its ‘Copernicus’ credit-assessment algorithm to confirm eligibility. It's part of a thriving European fintech scene, where automation and machine learning are slowly beginning to open up new financial tools to smaller operations historically underserved by traditional institutions. It means the sector is hot, and flush with VC capital - but it’s also meant that Finiata has had to be strategic about competition.
Finiata pivoted away from its home turf of Germany to focus on the Polish market in 2020. This was due to Germany’s relatively saturated fintech scene in conjunction with tighter regulatory hurdles that made competition fierce and complex for the growing business. It’s made for a more manageable business model, well-timed with the demand for lending services rapidly rising over recent years.
It's not exactly competing for a narrow customer base, either - its industry-agnostic focus on smaller companies means it can reasonably target around 90% of European businesses. This means that if it can consolidate its presence in the Polish market, made easier by its 2024 round of funding, there’s plenty of room for expansion elsewhere.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Free gym membership, premium memberships at a reduced price
- Remote work, home offices or flexible working hours
- Weekly free German classes
- Personal development budget
Funding (last 2 of 5 rounds)
Aug 2023
$21.1m
GROWTH EQUITY VC
Nov 2020
$7.4m
LATE VC
Total funding: $45.2m
Leadership
Anna Kozlovska
(CEO (Not Founder))Started at Finiata as a Sales Manager before rising to CEO. Previously worked at Think Legal as a Head of Business Development, was a New Buisness Manager at Bookkeepers.pl, Managing Director at SushiPoint and was an Operations Manager at Hana Sushi Japanese Restaurant.