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Firework

Video-based eCommerce platform

Firework logo
201-500 employees
  • Fintech
  • B2C
  • Retail
  • B2B
  • Enterprise
  • Marketplace
  • Marketing
  • Content
  • Video
  • eCommerce
Downtown, San Mateo, CA

Company mission

To revolutionize commerce for people and brands through the power of human connection.

Top investors

13% employee growth in 12 months

Our take

Live-streamed shopping has long been popular in China. In 2020, the first 30 minutes of Alibaba’s Singles’ Day presales campaign on Taobao Live generated an impressive $7.5 billion in total transaction value. Firework is helping to bring these kinds of video-based eCommerce experiences to a Western audience with a smart commercial strategy.

Originally launched as a standalone social platform featuring swipe-able web stories, Firework made a strategic shift towards a more streamlined B2B model. It now provides services to partners such as Albertsons, a prominent grocery chain, by granting them access to its video technology infrastructure. This enables partners to effortlessly launch diverse and interactive shippable videos on their respective websites. The outcome of this pivot has paid off, with Firework emerging as the leading global platform of its kind.

The real money in shoppable videos is ultimately live-streamed experiences, which are still not landing for American audiences. Despite this, Firework’s more complete offering, including the ability to directly collect consumer data and learn about a shopper’s behaviour, means that American brands are giving the startup business ahead of this anticipated cultural shift.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Funding (last 2 of 7 rounds)

May 2022

$150m

SERIES B

Mar 2021

$55m

SERIES A

Total funding: $270.3m

This company has top investors

Leadership

Previously founded EverString which was acquired by ZoomInfo. Before that, worked as an Investment Manager at Summit Partners and before that as an Analyst in J.P. Morgan's Investment Banking team.

Jerry Luk

(President)

Previously Head of Business Strategy for the Mobile division at Edmodo. Before that, co-founded Presdo where they were CTO. Early employee at LinkedIn, creating the mobile platform.

Jobs (6)

All locations

Software Engineering

Sales & Account Management