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Firmhouse

Platform for recurring commerce and subscriptions

Firmhouse logo
1-20 employees
  • B2B
  • SaaS
  • API
  • Consumer Goods
  • Automation
  • eCommerce
C.S. kwartier, Rotterdam, Netherlands

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Company mission

To create the foundation for the circular future of our planet.

Our take

The way people choose to consume is changing: rather than paying outright to own a product, we are increasingly turning to subscription models. As an example, instead of what would have been a library of DVDs, many of us have an account with Netflix. The case for consumers is compelling: access to a wider range of products and services, affordability and convenience. For businesses, it forms a far stronger link with the customer than one-time purchases and can help to develop a sense of community around the brand. But it's not always easy to change to a subscription model, and this is a problem Firmhouse exists to solve.

Founded in 2008, Firmhouse differentiates itself from other major recurring commerce platforms like Shopify or WooCommerce by offering a back-end that is independent from the sales platform - rather than requiring a change of sales software. It is aiming to make the transition to a subscription sales model relatively painless for their customers and this approach seems to have paid off, attracting major clients like Sonos, Philips and Nestlé as well as coveted B Corps such as Tony's Chocolonely.

Firmhouse received funding from Techfund One which is being used to develop the platform and extend its marketing reach. Its founders aim to grow the company into a European market leader. With a compelling business case and a growing normalisation of the subscription model, the sky is the limit for this company.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • Work from anywhere. Remote-first company
  • Flexible working hours around 9-5. Go to the dentist, take care of your cat, walk the dog, have lunch with your kids. You don't have to tell us
  • 25 vacation days (based on 5 days per week) on top of roughly 10 standard national holidays per year
  • ~ €100 per month (home) office or co-working membership covered
  • We pay 50% of pension scheme premium of max tax-allowed amount (using Dutch tax law as baseline)
  • A yearly grant of equity in form of Stock Appreciation Rights. Meaning you will get a bonus payout in case Firmhouse gets acquired or IPOs
  • Macbook or iMac depending on your preference
  • A great small team of nice people :)

Funding (1 round)

Sep 2019

$0.7m

SERIES A

Total funding: $0.7m

Leadership

Bob Jansen

(CEO)

Previously Co-founded Dutch Lean Startup Circle and worked at Breur IJzerhandel as an Assistant Technician.

Michiel Sikkes

(CTO)

Was a Founder of Prototyping Weekends, Tweetburner and Welo internet & media.