Jump to section
To support consumers in raising healthy, happy families.
First Day is a nutritional supplement company based in Austin, Texas. The company's approach to wellness is rooted in the latest scientific research, as it utilizes clinical studies to inform its product development process. First Day's multivitamins and other wellness essentials are formulated to complement a healthy, balanced diet and promote optimal health.
Alice Li founded First Day with a passion for promoting wellness through natural supplementation. Witnessing her family's experience of immigrating to America and the importance of nutrition and supplementation inspired her to delve deeper into the field. As a result, First Day was born.
While the company is still relatively young, it is poised for a future of growth and has already received positive reviews from customers and has been featured in various publications. As well as Alice's unique background and perspective, First Day has been able to expand into the lucrative Chinese market. Chinese consumers want strong US brands they can trust, especially those that understand their tastes and culture, which First Day does.
Steph
Company Specialist at Welcome to the Jungle
Alice Li
(CEO)Graduated from Yale University with a B.A. in Economics. Has since worked as a Associate at Novantas, and as a Senior Associate Consultant at Bain & Company.
All
Career progression (1)
Intelligent people (1)
My opinions are valued (1)
Quickly growing company that focuses on promoting team members vs hiring externally. Very clear role and promotion expectations. Everyone in the company is very driven and wants to scale the company but do it in a supporting manner so everyone grows vs just the individual.
Finance, Legal & Compliance
Career progression
Jun 2023
Extremely focused on continuous feedback loops. The joke internally is that once you make a suggestion then someone has already started implement before you can circle back on if a good suggestion. The team loves to hear from everyone with Alice (founder) pushing for everyone to give their opinion!
Finance, Legal & Compliance
My opinions are valued
Jun 2023
A range of backgrounds work at the company and so the diversity in thought and approach is wide ranging resulting in better debate and outcomes. The team is very logical and requires data to make most decisions. Everyone's opinion is equally valued which means only the best suggestions become decision and implemented.
Finance, Legal & Compliance
Intelligent people
Jun 2023