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First Day

Nutritional supplement company

First Day logo
21-100 employees
  • Healthcare
  • B2C
  • Food
  • Wellbeing
  • eCommerce
Parker Lane, Austin, TX

Company mission

To support consumers in raising healthy, happy families.

Led by a woman

Our take

First Day is a nutritional supplement company based in Austin, Texas. The company's approach to wellness is rooted in the latest scientific research, as it utilizes clinical studies to inform its product development process. First Day's multivitamins and other wellness essentials are formulated to complement a healthy, balanced diet and promote optimal health.

Alice Li founded First Day with a passion for promoting wellness through natural supplementation. Witnessing her family's experience of immigrating to America and the importance of nutrition and supplementation inspired her to delve deeper into the field. As a result, First Day was born.

While the company is still relatively young, it is poised for a future of growth and has already received positive reviews from customers and has been featured in various publications. As well as Alice's unique background and perspective, First Day has been able to expand into the lucrative Chinese market. Chinese consumers want strong US brands they can trust, especially those that understand their tastes and culture, which First Day does.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • 401K
  • Flexible PTO
  • Health + Vision + Dental Plans
  • Career Development
  • Annual Team Retreat
  • Fully Remote
  • Wifi Stipend
  • Housekeeping Stipend
  • Education Stipend

Company values

  • Move With Velocity: In our world, things have to move quickly. We strive to have speed and intent in our given direction by sharpening our focus and picking up the pace
  • Show You're Scrappy: We work “smarter, not harder”. We’re determined, creative, willing to make mistakes, and willing to take risks, in order to maximize our outcomes with minimal resources. We’re a small but mighty team that practices all tasks efficiently
  • Experiment Everyday: We’re always willing to test & try new things, and love to guide our experimentation with data-driven insights. Our feedback loops are often a matter of days or hours - when we change our webpage, when we launch new ads, when we’re creating new content - we work with speed
  • Be A Guardian: We uphold our brand values & our company mission to provide an excellent experience for our families and communities
  • Amp It Up: We thrive on challenges and learning experiences. Each mistake is seen as a springboard for growth and each new opportunity is self-driven and achievable through problem-solving and self-learning. Our skills and intelligence are limitless, but we must push ourselves for growth, urgency, and intensity

Leadership

Graduated from Yale University with a B.A. in Economics. Has since worked as a Associate at Novantas, and as a Senior Associate Consultant at Bain & Company.

Endorsements

All

Career progression (1)

Intelligent people (1)

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