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First Thursday
Collector relationship tools for innovative art businesses
- 1-20 employees
- B2B
- Internal tools
- Big data
- Analytics
- Data Analysis
- Art
- Homerton, London, UK
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Company mission
To transform the way the art world works with data. We build beautiful digital products to help galleries identify, nurture and engage new collectors. Online, in-gallery and at art fairs.
Our take
Across industries, businesses are increasingly using data to form better customer relationships by tailoring customer experiences. But in some sectors, such as the commercial art world, there is a reluctance to embrace this - resulting in lost sales opportunities and lots of wasted time.
This is where First Thursday steps in, with a digital tool through which art gallery staff can register new collectors, capture information about their interests, budget and location, and automate follow-up communications to engage probable buyers. With many galleries still relying on pen-and-paper operations, this tool has the potential to streamline their processes and enable staff to be much more efficient.
The challenge for First Thursday will be convincing the commercial art world that investing in digital tools is worthwhile. That said, the company is off to a good start. In just nine months, it has built out its beta product and it’s now live with leading galleries in London – such as rosenfeld, Incubator, Soho Revue and Gillian Jason Gallery.
Kirsty
Company Specialist at Welcome to the Jungle
Leadership
Callum Hale-Thomson
(Founder)Previously Head of Strategic Operations and early employee (#3) at Otta, leading on marketplace analytics and international expansion. Founded artist agency in 2020 helping to support emerging and mid-career artists with digital sales. Studied at University of Cambridge.