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Fitafy
Dating app for active singles
- 1-20 employees
- B2C
- Social
- Dating
- Community
- Osborne Park, WA
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Company mission
To create a community for active people to meet others who also value health and fitness.
Our take
While the principle of open, arcade-mode dating apps is sound, one of the biggest drawbacks is the extent to which users must go to find out if they are compatible. It’s for this very reason that more niche apps have been on the rise for the last few years, as they act as a filter in and of themselves.
Fitafy’s focus on fitness interests as well as lifestyle and dietary choices is a great model, elevated by the fact that it integrates with other fitness apps and smart devices to allow users to share goals and achievements. This gamification aspect could be crucial in propelling the company to new heights.
The 2019 founded startup’s growth has been steady and deliberate, having until recently been available in Australia only. Now fuelled by Series A funding however, an international rollout is inevitable, starting with the UK and the USA.
Freddie
Company Specialist at Welcome to the Jungle
Funding (last 2 of 3 rounds)
Oct 2021
$1.7m
SEED
Oct 2020
$0.3m
SEED
Total funding: $2m
Leadership
Cem Miral
(Co-CEO)Came up with the idea of a dating app for fit people with Stephen Mansfield during a post workout coffee.
Stephen Mansfield
(Co-CEO)Co-founded Fitafy where they now serve as Co-CEO.