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Flair

People analytics tool designed to foster anti-racist cultures

Flair logo
21-100 employees
  • B2B
  • Education
  • Analytics
  • SaaS
  • Social Impact
Westminster, London, UK

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Company mission

To build a culture where all ethnicities thrive.

40% female employees

Our take

The world spends a staggering $6 billion on racial equity and diversity programmes every year. Currently, this goes towards projects like anti-bias training, focus groups and mentorship schemes. But there's a problem: tracking the results of such efforts is incredibly difficult. As a result, many corporate racial diversity and equity programmes are failing.

Flair wants to solve this. Founded in 2017, its product is a people analytics tool that enables organisations to diagnose, track and address racial biases within their culture, allowing them to make positive changes. In a nutshell, it allows businesses to turn intention into action.

Despite its relative youth, Flair has already established some big partnerships, ranging from the Premier League to the British Red Cross. Following major funding, Flair is now focused on growth. With companies having pledged over $200 billion to tackling racism, the next few years are set to bring some monumental changes in this market, and Flair is looking really well set to capitalise on this.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • Equity via employee option scheme
  • 26 days holiday per year (excluding bank holidays)
  • Paid Birthday leave
  • Private Health Care
  • Remote and flexible working
  • Office closure between Christmas and New Year

Company values

  • Pragmatic activists - Making change possible, with practical answers, to the hardest questions
  • Powering the wave - The belief to keep fighting. The energy to keep moving. The ideas that change minds
  • Knowledge is progress - Where strong words have failed. Hard numbers can succeed
  • Architects of change - We harness technology, To free us all

Funding (1 round)

Dec 2021

$1.8m

SEED

Total funding: $1.8m

Leadership

Nii Cleland

(CEO)

Ex-Securities Analyst at Goldman Sachs and co-founder of Flair Football.

Darrell Coker

(Head of Product)

Ex-Summer Intern at Michael Page and co-founder of Flair Football.

Office