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Flexion Mobile
Mobile games marketing company
- 101-200 employees
- B2B
- Marketing
- Gaming
- Mobile
- Chelsea Harbour, London, UK
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Company mission
To improve and change the mobile games industry forever.
17% employee growth in 12 months
Our take
Most mobile games developers deploy their games to Google Play Store or the Apple Store, but they are leaving money on the table. Launching on alternative marketplaces such as Huawei App Gallery, Samsung Galaxy App Store or the Amazon App Store could add up to 10% of a game's lifetime revenue. However, the differing requirements of each of these stores are a hurdle to developers, who often see modifying their games features as a serious barrier to entry. Flexion Mobile exists to fix this, allowing developers to easily launch their games everywhere and reap the benefits.
Flexion is unique in this space, handling set up, maintenance, monetisation and compliance in numerous markets on behalf of their customers. While other firms will do this, Flexion's unique selling point is its automated enabling feature, which automatically optimises features from an app's Google Play version to ensure its compatibility with any other sales channel, a huge time saver for developers.
Flexion is working to develop its product through strategic acquisitions such as its 2022 purchase of Audiencly, allowing it to create new revenue opportunities for its customers. With a customer base which includes huge developers such as Top Games (Evony), Onemt (King's Choice) and Wargaming (World of Tanks), and a track record of generating double-digit revenue boosts for its customers, it is in an excellent position to extend its market lead.
Kirsty
Company Specialist at Welcome to the Jungle
Funding (last 2 of 3 rounds)
Mar 2018
$10m
EARLY VC
Feb 2016
$0.1m
GRANT
Total funding: $12.6m
Leadership
Jens Lauritzson
(CEO)Was previously Sales Manager UK for Aspiro and Sales Director UK with Elkware. Before that was a Managing Director for Popwire.
Per Lauritzson
(COO)Before co-founding Flexion Mobile, was Director at Scandinavian Business Partners Ltd, a Business Developer for Polyopoly and a Project Manager with the Swedish Trade Council.