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Flip
Social commerce platform
- 101-200 employees
- B2C
- B2B
- Marketplace
- Social
- Social Media
- Community
- eCommerce
- El Segundo, CA
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Company mission
To upgrade online shopping for people with serious standards and an even more serious obsession with shopping.
Our take
Flip is setting out to change the eCommerce landscape by combining social networking with online shopping. Through its short-form video-based platform, brands and shoppers can connect on a more genuine level than typical marketing strategies enable, building more trusted relationships that can lead to better experiences for customers and heightened sales for brands.
The company presents itself as a blend between TikTok's discovery model and a high-end eCommerce service. The app features products across a range of categories from home to beauty and from fitness to pets, rated and reviewed in video form by influencers and fellow shoppers. Interestingly, the app encourages every shopper to become a creator on the platform with a suite of tools that includes the option to monetize their content.
Flip also employs strict policies that prohibit brands from exerting influence on product reviews, answering the consumer call for more authenticity in reviews. With this approach allowing it to stand out against other social commerce options, and with strong funding at its back, the company has a real chance to grow its presence and connect more brands and shoppers in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Funding (last 2 of 4 rounds)
Apr 2024
$144m
SERIES C
Jul 2022
$60m
SERIES B
Total funding: $235.8m
Leadership
Noor Agha
(CEO)Former Founder and Chairman at Elephantation, Founder and CEO of Elabelz, and Senior Field Engineer for Baker Hughes.