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Floom
Online florist marketplace
- 1-20 employees
- B2C
- B2B
- Lifestyle
- Flowers
- Marketplace
- SaaS
- Vauxhall, London, UK
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Company mission
To combine a beautiful to look at, easy-to-use and flexible flower delivery service with the spark and magic that only the most passionate and skilled local florists can bring to a bouquet.
40% female employees
Our take
Floom is an online curated floristry website that offers bouquets from independent florists, delivered the same-day. By focusing on independent, high-quality florists Floom claims that it delivers a superior product with less environmental costs.
Floom originally made its money by taking a commission on each sale made via the site, but now it's avoiding the seasonal swings of floristry by gaining revenue from providing software. The product is an all-in-one piece of business management software that florists can use to manage their inventory, orders, customer service and so on.
Operating in both the UK and US, Floom has now accrued around a quarter of a million customers. Whilst it competes with Interflora and Bloom & Wild, the company continues to bring in substantial funding and is receiving strategic advise from some of the country's top investors.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Private dental cover
- Classpass Subscription
- Contributory pension scheme
- 25 days holiday PLUS Bank Holidays!
- Charlie HR perks and benefits
- Equal maternity/paternity leave policy
Company values
- We’re consciously ethical - We ensure ethical practice across every area of the business. From hand-picking and nurturing the right florists and plant sellers and being transparent with our customers, to ensuring that our team members are being treated fairly at all times
- Design matters - An expertly designed site with a seamless navigation, striking visuals at every touchpoint, an inspiring open plan light-filled workspace, and, of course, the most beautiful blooms – we know that great design is integral to what we do. That said, we encourage Floom employees to think about our audience, and design a great experience for them, too
- Everybody has a voice - At Floom we want you to excel in your role by going the extra mile. Whether you’re a seasoned industry professional, or have joined the team fresh from uni – your voice makes a difference
- We take risks… ...And we don’t mean by hiring you. While we encourage the team to be strategic and analytical at all times, we’re also aware of the payoff that can come from taking a risk
Funding (last 2 of 3 rounds)
Dec 2018
$2.6m
SEED
Apr 2017
$0.7m
SEED
Total funding: $3.7m
This company has top investors
Leadership
Lana Elie
(CEO)Worked in several roles in the fashion and media industry, including as a project manager at Burberry and as the Head of Brand Solutions at Vice Media.