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Focaldata

Political polling and market research

Focaldata logo
21-100 employees
  • B2B
  • Market research
  • SaaS
  • Data Analysis
Shoreditch, London

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Company mission

To power the world's understanding of the public.

Our take

One of the main problems faced by the market research industry is the poor quality of data about the public. Focaldata is a UK provider of political polling and market research that aims to solve this problem by creating a reliable platform that provides a granular picture of consumers.

Focaldata's research technology platform allows customers to run consumer research themselves. Its simplicity and ease of use sets themselves apart in the market, as any member of a team can write a survey, choose an audience to send, collect answers, and analyse results.

Their clients include political organisations, news organisations and brands, such as Loaf, Yeo Valley and M&C Saatchi. Moving forwards, the company is focused on expanding their brand client base.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • 25 days holiday per year plus UK bank holidays
  • Option for flexible/hybrid working once established
  • Highly supportive, friendly team committed to your development

Leadership

Justin Ibbett

(CEO)

Earned a BA (Hons) in History from Oxford University. Previously worked in Data Science and Product at Branch (an a16z company).

People progressing

Peter Logg (Backend Engineer)

Peter joined as a junior data scientist. He has a PhD in Physics from the University of Cambridge. Previously worked as a data scientist at PhotoBox.

Diversity, Equity & Inclusion at Focaldata

Mariya Hristova (People and Operations Lead)

  • D&I is not just an acronym here!
  • If we aim to truly close the knowledge gap, we need to have a well-rounded team from different walks of life!
  • The first step we've taken is to make sure that everyone undergoes anti-bias training, regardless of whether they are active interviewers or not.
  • We have reviewed our job descriptions to give more signals of inclusion.
  • Focaldata's culture fit is based on a specific set of behaviours which we believe is a more inclusive approach to creating a company culture rather than something more shallow.
  • Our People Lead has written the handbook on the topic so this is really a priority for us. https://peoplemanagingpeople.com/employee-lifecycle/bias-in-hiring/