See other companies on Welcome to the Jungle

Folloze

Buyer experience platform

Folloze logo
21-100 employees
  • B2B
  • Marketing
  • Content
  • Digital Media
  • SaaS
Foster City, CA

Company mission

To turn every customer interaction into a meaningful engagement.

Our take

Managing a marketing campaign in the modern day can be extremely challenging. Campaigns span multiple channels, competition is high, and buyer behaviour is changing more quickly than ever – yet it remains important for marketing to remain consistent. Folloze provides the leading B2B Buyer Experience Platform, through which marketing and sales teams can created personalised, value-added customer experiences.

For B2B marketing teams, the key to a good campaign is in being able to tailor for the customer, but this has been complicated to implement in the complex modern marketing industry. With Folloze, created experiences follows the buyer’s entire journey, with the platform specifically designed to allow salespeople to access marketing techniques and, importantly, manage “account-specific funnels”. In addition, Folloze is platform agnostic, so it will fit easily into whatever tech stack a company is using.

Folloze’s platform is utilised by some of the top B2B brands, demonstrating the high-performance utility of its product. The company had raised significant funding in the past, and as the leader in the field can be expected to remain a top player for the foreseeable future.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Healthcare, 401k & vacation benefits
  • Great work environment
  • Coffee, snacks and lunches

Company values

  • Healthy work-life balance
  • Company-wide transparency
  • Wearing many hats
  • Rewarding excellence

Funding (last 2 of 4 rounds)

Nov 2020

$2.7m

LATE VC

Oct 2019

$11m

SERIES B

Total funding: $24m

This company has top investors

Leadership

Former Senior Director of Strategy and GTM Operations at Juniper Networks. Experience in Product Line Management and in Marketing.

Former Senior Director of Mobile Platform Marketing at SAP. Experience in Product Management and in Software Development.