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Force Factor
Health and wellness brand
- 21-100 employees
- B2C
- Retail
- Personal health
- Fitness
- Nutrition
- eCommerce
- Fort Point Channel Landmark District, Boston, MA
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Company mission
To disrupt the global health and wellness industry by creating innovative health products that consumers love, at price points they can afford.
Our take
Originally started as a digital marketing firm from the founders Harvard dorm room, Force Factor morphed into fitness supplements company after the founder noticed that college athletes wanted high quality dietary supplements. Force Factor products are purchased by over 15,000 people a day, a number that increases each month.
Its strategy features a heavy emphasis on scaled television advertising unlike many modern consumer brands. After securing major-ticket partnerships with leading retailers - such as Walmart, Vitamin Shoppe, CVS, iHerb, GNC, Amazon, and more - Force Factor is looking to expand its product range into pet nutrition.
That’s a major product change that will require both product manufacturing expertise and a smart market entry strategy. It's an ambitious vision but Force Factor has consistently proven its ability to execute.
Steph
Company Specialist at Welcome to the Jungle
Leadership
Daniel Wallace
(CEO)Founded Force Factor in 2009 after graduating from Harvard University where they studied English Literature.
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Marketing
Sales & Account Management