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Formative
Student learning and analytics platform
- 21-100 employees
- B2B
- Education
- Learning
- SaaS
- Inglewood, CA
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Company mission
To empower educational stakeholders to accelerate learning.
93% employee growth in 12 months
Our take
Formative is a teaching platform that allow educators to teach more effectively. The platform enables teachers to create assignments, assess how students handle each assessment in real-time, adjust the instruction of the assessment based on the data collected, and then use this information to create an overarching view of how students are performing.
Gaining traction during the pandemic, where there was a surge in the need for online teaching services, the company secured and utilized funds to expand the reach of its platform and increase headcount. As classrooms continue to trend towards digital-first learning, Formative are in a good position to enable this digitization, stating views towards a future where all learning materials will be digital.
Freddie
Company Specialist at Welcome to the Jungle
Funding (2 rounds)
Jun 2021
$70m
LATE VC
Sep 2020
$6.6m
EARLY VC
Total funding: $76.6m
This company has top investors
Leadership
Craig Jones
(CEO)UCLA Anderson MBA graduate. Previously an 8th grade teacher Craig co-founded Formative in 2013.
Kevin McFarland
(CFO/COO)UCLA Anderson MBA graduate. Previously a Financial Analyst at AMG National Trust Bank for 4 years before co-founding Formative.