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Fortis
Business growth education for PTs
- 1-20 employees
- B2B
- Personal health
- Marketing
- Content
- Fitness
- SaaS
- Social Media
- Automation
- Sales
- Old Street, London, UK
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Company mission
To help thousands of personal trainers around the world build thriving digital businesses.
55% female employees
Our take
Two factors conspired to make Class-ify’s launch back in 2020 a timely affair. Firstly: gym closures pushed personal trainers into a hairpin digital pivot, leaving many in need of business support. Secondly: the creator economy boom saw many of these same trainers realising the benefits of opening personal online businesses, and seeking out ways to make the pivot a permanent switch. Class-ify swooped in to help these new entrepreneurs get there.
Class-ify offers a suite of business management services, from sales, marketing, and automation tools to boost revenue and retention, to business support like mentoring, web design, and content production. In all, it’s designed to help personal trainers flourish and monetise their services in the creator economy.
With over 22,000 personal trainers operating in the UK as part of a multi-billion global market, Class-ify has a potentially substantial customer base to play for. Moreover, the personal trainer software market has yet to produce a dominant player - especially in the UK. So Class-ify is addressing a real and potentially lucrative market niche.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Work from home or anywhere in the world
- Flexible working
- Optional monthly in person team meetings
- Opportunity to really scale with the company (growing 20% MoM)
Funding (last 2 of 3 rounds)
May 2022
$0.3m
Oct 2021
$0.6m
Total funding: $1.3m
Leadership
Daniel Stott
(CEO)Originally a pro football player, then moved into sales and business development at Menulog, JUST EAT, and Elder HQ.
Jim Beattie
(CTO)Previously held various engineering roles as a tester, before moving into QA and then a director role at JUST EAT. Subsequently joined Time Out Group as SVP of engineering, then OYO Vacation Homes as CTO.
Tristan Rushworth
(COO)Previously a manager at Barclays, then VP at Santander and subsequently Bank of Ireland Corporate and Markets.
People progressing
Was a team leader at Adecco before joining Class-ify as a Sales Manager right at the start. She was promoted to Head of Sales in less than a year.
Georgia came into the company to support with Social Media. She quickly showcased her skills, leading to two promotions and she now leads our Customer Strategy.