See other companies on Welcome to the Jungle

Frame

In-studio and online fitness studio

Frame logo
21-100 employees
  • B2C
  • Fitness
  • Mental health
  • Wellbeing
  • eCommerce
London, UK

Company mission

To get more people moving their bodies in a way that makes them FEEL great.

88% female employees

-5% employee growth in 12 months

Our take

Frame believes that getting fit shouldn't feel like a chore, but instead should be considered a fun activity. Frame is a London studio offering a variety of engaging classes, from fitness to yoga and contemporary dance.

Frame sets itself apart by offering personalised classes to clients based on their mood, lifestyle, goal, and fitness level. What's more, the company only hires expert instructors who are full of positive energy, and capable to motivate clients to achieve their fitness goals.

Frame offers both in-person and online classes to cater to a wider fitness audience The program will have a variety of pre-recorded classes & daily live classes as well as being easily accessible for subscribers without equipment.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Funding (1 round)

Oct 2017

$7.7m

EARLY VC

Total funding: $7.7m

Leadership

Joan Murphy

(Director)

Previously they have represented New Zealand in various sports, from Pole Vault to Track Cycling.

Pip Black

(Chief Marketing Officer)

They studied Business Administration and Management at the University of Bath prior to founding Frame.

People progressing

Stephanie

They started working in the Frame FOH team. They quickly progressed to Duty Manager and were then developed into the people team where they currently hold the People & Talent Coordinator position.

Diversity, Equity & Inclusion at Frame

Joan Murphy headshot

Joan Murphy (Co-Founder)

  • We continue to build our consciously inclusive culture as part of our FRAME strategy throughout our business, partnerships, and communities. In our recruitment all roles are completely open and we encourage diversity