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Frolo

Community and dating app for single parents

Frolo logo
1-20 employees
  • B2C
  • Marketplace
  • Dating
  • Social Media
  • Mobile
  • Community
Shepherd's Bush, London, UK

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Company mission

Frolo's mission is to support and empower single parents.

80% female employees

Our take

There are around 3 million single parent families in the UK and Ireland, a number which reflects a modest upward trend in single parenthood over recent years. This constitutes a substantial and promising market, with many people in it reporting a need for community, support, and dating services that for a long period went unaddressed. Frolo is a modern community and dating app designed to fix precisely that.

Frolo offers a friendship and dating matchmaking service, private messaging, a community newsfeed, and a meetups feature, with more features reportedly in the pipeline. Whilst having launched in just 2021, Frolo has a growing user base of 33,000 members across the UK and Ireland, and has its sights set on US expansion.

It’s perhaps surprising that, with the number of demographically-specific dating apps cropping up, no leading player has yet emerged for this group. SingleParentsMeet has seen some success in the US, but it’s specifically a dating service - so it may be that Frolo’s broader community offering will lend Frolo the upper hand upon entering the US market. Certainly there are no major contenders on Frolo’s home turf, and the company’s viral success and rapid growth looks set to lay a strong foundation for expansion efforts.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Remote first and flexible hours that work for you, although you must be UK/Ireland based
  • Share options / equity
  • Perks via CharlieHR Rewards including points back on your broadband, ecomm purchases
  • Exposure to early-stage startup life - you’ll get deep insight into product, marketing, PR!
  • Opportunity to really make a difference to people’s lives

Funding (1 round)

Dec 2021

$0.5m

SEED

Total funding: $0.5m

Leadership

Diversity, Equity & Inclusion at Frolo

Zoe Desmond (Founder)

  • As the home of single parents, we empower single parents to see the journey as an enriching and inspiring one. Frolo can only be stronger with diverse perspectives. We encourage true remote and flexible working which provides balance for our employees to prioritise the most important aspects of their life alongside driving results for Frolo and our community.