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Front Of The Pack
Dog supplements and dog food
- 1-20 employees
- B2C
- Pets
- Consumer Goods
- D2C
- eCommerce
- Westchester, Los Angeles, CA
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Company mission
To lead the revolution in pet health.
50% female employees
Our take
According to recent studies, canine health and lifespan are in decline even though most dogs' health problems are preventable. Front of the Pack believes that the pet care industry is broken because it focuses on healing existing problems instead of preventing them before they arise.
The startup aims to solve this problem by providing pet owners with dog food and supplements capable to improve and maintain canine health. Front of the Pack distinguishes its products in the market by using formulas that are backed by science, patented technology, and clinically proven ingredients. Due to the efficiency of its products, the company attracted over 130k customers.
The company has fueled its growth by investing in product development and R&D, and has partnered with TikTok stars Kevin Lee and Jennifer Hsiao (a very smart marketing move). It has also launched a GoFundMe for Best Friends Animal Society and will match every dollar donated, up to $15,000, to further their mission of raising the bar on dog food standards.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- We promote a culture of flexible working
- We also offer a budget for personal, professional development as well as personal physical and emotional development
- We offer health, vision, and dental insurance support
Company values
- Take the lead
- Go beyond
- For the love of dogs
Funding (2 rounds)
Jul 2021
$10m
SERIES A
Sep 2020
$3.5m
SEED
Total funding: $13.5m
This company has top investors
Leadership
Neil Hutchinson
(Chairman)Co-founder and previously CEO at FOTP, CEO of Paws.com for 1 year, Founder & Investor at NEON and at Forward Internet Group
Jimmy Wu
(Non-Founder CEO)Previously CEO and Co-Founder at Cat Person (incubated by Harry's Inc), VP Marketing at Freshly prior to $1.5B exit, various marketing leadership roles at Mondelez