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Fruitful
Financial wellness platform
- 21-100 employees
- B2C
- Education
- Personal finance
- Financial Services
- SaaS
- Mobile
- Civic Center, New York, NY
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Company mission
Your finances figured out for you.
Our take
Over a third of Americans lack funds to field an emergency expense of just $400 and the number of people living paycheck-to-paycheck (even among high earners) is rising fast. All told, there’s a real need for accessible, customer-focused financial advice and literacy services. That’s exactly the wheelhouse Fruitful’s chosen to work in.
Fruitful's solution is simple: no management fees, no account fees, just straightforward financial empowerment. For $98 a month, users gain access to a suite of services designed to streamline and optimize their financial journey within a 30-day timeframe. This approach aims to break down the complexities of personal finance, offering individuals the opportunity to organize their financial lives, optimize their resources, and get their finances on track toward long-term stability.
With inflation continuing to bite hard for US customers, the addressable market here could be sizeable. Fruitful’s distinctly youth-oriented branding will also help it net millennials and Gen Z, currently an underserved population who potentially stand to gain the most from such services.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Focus Fridays
- Unlimited vacay and personal days + 12 holidays
- Free Rightway care concierge
- Mental health support
- Benefits managed through Sequoia One
- P to 4% company match on 401(k)
- WFH setup and office supplies budget
- Monthly lifestyle amenity stipend
- Gym reimbursement
- Free OneMedical membership
- Flexible hours
- Medical coverage options including PPO with FSA, or HMO or HDHP with HSA
- Remote-forever roles
- Dental + vision + disability
- Generous equity — share our growth
- 401(k) plan + up to 4% match
- Up to 16 weeks parental leave for birthing parent, 8 weeks for non-birthing
Funding (last 2 of 3 rounds)
Jun 2022
$10m
CONVERTIBLE
Jun 2022
$25m
SERIES A
Total funding: $43m
This company has top investors