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Funnel's mission is to democratise data by empowering marketers and, over time, all business users to work confidently with their data.
11% employee growth in 12 months
More than half of marketing campaigns are now hosted on digital platforms. This means that marketers now have access to more data to measure the performance of their campaigns. However, as with all things data, meaningful business decisions can only be made from the data if they are well structured, processed and interpreted. Funnel was founded to exploit the absence of such technical know-how in the marketing industry.
Funnel is a no-code, easy to use tool that automatically collects and organises marketing data. The tool presents the data in business-ready visualisation, allowing them to make performance optimisation decisions with extreme ease and little technical expertise. The tool has found a place in top marketing organisations who trust its capability to enable marketing judgement, even in real time.
As a result, the company has grown tremendously since being founded. Funnel's focus on securing the technical expertise that keeps its platforms working has already paid off in some big-name customers, including Samsung and Home Depot. Having raised significant funding in recent years, the company has launched a free plan to keep riding its impressive growth curve and expand into other industries with a need for no-code data tools.
Kirsty
Company Specialist at Welcome to the Jungle
Oct 2021
$60.2m
LATE VC
Jan 2020
$47m
SERIES B
This company has top investors
Fredrik Skantze
(CEO)Previously co-founded UK online retailer Autoquake, before moving on to work a brief spell as Chief Product Officer at Keybroker. Just prior to Funnel, also co-founded and served as CEO at Facebook advertising tool Qwaya.
Per Made
(Co-founder & CCO)Previously also worked at Keybroker in the capacity of Chief Business Development Officer, before co-founding Qwaya alongside Skantze and working as its CCO.