See other companies on Welcome to the Jungle
Funnel
Data collection automation software
- 201-500 employees
- B2B
- Enterprise
- Internal tools
- Big data
- Marketing
- Analytics
- Market research
- SaaS
- Automation
- No-Code
- Norrmalm, Stockholm, Stockholms län
Jump to section
Company mission
Funnel's mission is to democratise data by empowering marketers and, over time, all business users to work confidently with their data.
11% employee growth in 12 months
Our take
More than half of marketing campaigns are now hosted on digital platforms. This means that marketers now have access to more data to measure the performance of their campaigns. However, as with all things data, meaningful business decisions can only be made from the data if they are well structured, processed and interpreted. Funnel was founded to exploit the absence of such technical know-how in the marketing industry.
Funnel is a no-code, easy to use tool that automatically collects and organises marketing data. The tool presents the data in business-ready visualisation, allowing them to make performance optimisation decisions with extreme ease and little technical expertise. The tool has found a place in top marketing organisations who trust its capability to enable marketing judgement, even in real time.
As a result, the company has grown tremendously since being founded. Funnel's focus on securing the technical expertise that keeps its platforms working has already paid off in some big-name customers, including Samsung and Home Depot. Having raised significant funding in recent years, the company has launched a free plan to keep riding its impressive growth curve and expand into other industries with a need for no-code data tools.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Comprehensive insurance including medical, dental, vision, and life
- Transparent career ladder for advancement
- Free use of state of the art office gym facilities
- Industry leading 14 Weeks Parental Leave (i.e. Maternity and Paternity) at 100% compensation, with a “ramp up” period to return to work
- 120 hours (15 days) of Paid time off (PTO)
- 401k matching - dollar for dollar up to 6%
- A beautiful office near So Station with all the nitro cold brew you can drink (!)
Company values
- The team is larger than the individual: While we all bring skills and expertise to work in our individual roles, there is no way to "perform" at Funnel if you don't do it as part of a team and help make the people around you successful. We can do far more by working really well together, than any number, of any skill-level individual heroes could do
- Transparently sharing information: An important part of how Funnel works is the ambition to transparently share vision, context, knowledge and information, with the goal of enabling every person at Funnel to make good business decisions for themselves and within their team. Inspired by modern thinkers in leadership we believe the role of the manager in the modern age is different than it was in the last century
- Always learning, changing and improving: Always learning, changing and improving is another cornerstone of Funnel culture. Sometimes playful creativity is the best source for a new idea, and trusting that your peers will never call your idea or question “stupid” is essential to our evolution
Funding (last 2 of 5 rounds)
Oct 2021
$60.2m
LATE VC
Jan 2020
$47m
SERIES B
Total funding: $127.6m
This company has top investors
Leadership
Fredrik Skantze
(CEO)Previously co-founded UK online retailer Autoquake, before moving on to work a brief spell as Chief Product Officer at Keybroker. Just prior to Funnel, also co-founded and served as CEO at Facebook advertising tool Qwaya.
Per Made
(Co-founder & CCO)Previously also worked at Keybroker in the capacity of Chief Business Development Officer, before co-founding Qwaya alongside Skantze and working as its CCO.