Funnel
Data collection automation software
- 201-500 employees
- B2B
- Enterprise
- Internal tools
- Big data
- Marketing
- Analytics
- Market research
- SaaS
- Automation
- No-Code
- Norrmalm, Stockholm, Stockholms län
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Company mission
To democratise data by empowering marketers and, over time, all business users to work confidently with their data.
11% employee growth in 12 months
Our take
Nowadays, marketers have access to more data than ever to measure the performance of their campaigns. However, meaningful business decisions can only be made from the data if it is well structured, processed and interpreted. So Funnel was founded to make sure marketers are getting the most of their data.
Funnel is a no-code tool that automatically collects and organises marketing data. It presents data in business-ready visualisations, allowing users to make performance optimisation decisions with extreme ease and little technical expertise.
The tool has found a place in organisations who trust its capability to enable better marketing judgements. As a result, the company has grown tremendously since being founded, securing clients such as Samsung and Home Depot. It is now looking to expand its offering, for example through the acquisition of marketing measurement company Adtriba.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Comprehensive insurance including medical, dental, vision, and life
- Transparent career ladder for advancement
- Free use of state of the art office gym facilities
- Industry leading 14 Weeks Parental Leave (i.e. Maternity and Paternity) at 100% compensation, with a “ramp up” period to return to work
- 120 hours (15 days) of Paid time off (PTO)
- 401k matching - dollar for dollar up to 6%
Funding (last 2 of 5 rounds)
Oct 2021
$61.7m
LATE VC
Jan 2020
$47m
SERIES B
Total funding: $129.3m
This company has top investors
Leadership
Fredrik Skantze
(Co-Founder & CEO)Previously co-founded UK online retailer Autoquake, before moving on to work a brief spell as Chief Product Officer at Keybroker. Just prior to Funnel, also co-founded and served as CEO at Facebook advertising tool Qwaya.
Per Made
(Co-Founder & CMO)Previously also worked at Keybroker in the capacity of Chief Business Development Officer, before co-founding Qwaya alongside Skantze and working as its CCO.