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On a mission to banish single-use plastic from the bathroom, with simple, effective and convenient personal care products that are backed by science not buzzwords.
77% female employees
Almost every product in the bathroom comes in a container made of non-recyclable materials. It’s no secret there’s an ongoing climate crisis, yet companies have little incentive to change previous practices that would only increase the cost of manufacture.
Fussy, founded in 2020, was established with sustainability in mind. From its inception, the company has embarked on a mission to end the production of single-use plastics for the bathroom. Its main product is its natural deodorant, made with a refillable outer shell and packaged in biodegradable materials.
If the brand sounds familiar, it might be because of the co-founder’s appearance on BBC programme Dragon’s Den, where the pitch for the product received high praise and an investment offer from entrepreneurs and television stars Peter Jones and Deborah Meaden.
The company has grown since its origins, with many who share the company's mission taking the switch over its conventional competition.
Freddie
Company Specialist at Welcome to the Jungle
Matt Kennedy
(CEO)Previously a Senior Creative at Grey London.