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GFK
AI-powered market intelligence & consulting
- 1001+ employees
- B2B
- Artificial Intelligence
- Enterprise
- Market research
- Consulting
- Business Intelligence
- Data Analysis
- Tafelhof, Nürnberg, Germany
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Company mission
To discover new pathways to sustainable growth for our clients, our people, and our planet.
3% employee growth in 12 months
Our take
GFK boasts a comprehensive suite of capabilities, including shopper behaviour tracking, emerging trend adaptation, total economic impact assessments and consultancy services. The company has continuously advanced and modernised its business model to remain a leading provider in today’s fast-paced, data-driven landscape.
A notable innovation from GFK is its decision support system, gfknewron, which aids in forecasting sales, setting prices and conducting scenario testing. This system exemplifies GFK’s commitment to providing advanced tools for data-driven decision-making.
In 2024, GFK sold its European Consumer Panel business to YouGov. This acquisition will allow YouGov to enhance its data capabilities and expand its market presence. Alongside this, GFK's successfully merged with NielsenIQ to poise themselves to create a global leader in consumer and retail data, accelerating GFK's growth and strengthening its market position.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Flexwork Policy - Hybrid or Remote & flexible hours
- Career Development & Learning Opportunities
Company values
- Trust
- Signals From the Noise
- Knowledge and Expertise
- Always-On Intelligence
Leadership
Jim Peck
(CEO (NielsenIQ))Previously worked as CEO and President for TransUnion and CEO of LexisNexis Risk Solutions.
Articles
Jobs (3)
Software Engineering
Sales & Account Management