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GROUNDED
Plant-based protein products
- 1-20 employees
- B2C
- Retail
- Sustainability
- Food
- Wellbeing
- eCommerce
- Shepherd's Bush, London, UK
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Company mission
To cut the crap out of food and drink, by creating clean functional products, using only real ingredients from the ground.
Our take
GROUNDED is capitalising off two of the hottest trends right now in retail: fitness and veganism.
The brand has gained early traction both in-store and online with its milkshakes. It will be interesting to see whether the company pursues growth through different products or doubling-down on its first major success story.
A major part of a modern retail brand’s success is its ability to maintain a legion of die-hard supporters. That’s something that GROUNDED is slowly building, but it must be conscious going forward that to truly fulfil its ambitious vision, it will need to convert not just health/vegan activists, but the average consumer.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Breakfast every Monday at the Soho House next door
- Flexible working locations
- Birthday off
- Amazing working location
Leadership
Gabriel Bean
(Founder)Founded GROUNDED on graduating from University of Manchester.