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Gated
Unwanted e-mail prevention tool
- 21-100 employees
- B2C
- B2B
- Productivity
- Communication
- Social
- Charity
- Social Impact
- Beresford Park, San Mateo, CA
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Company mission
Gated's mission is to make email better for users, helping them to reduce unwanted e-mails through its software tool whilst helping charities.
Our take
Having a seamless e-mail workflow is essential in boosting productivity for most jobs, but this is difficult when inboxes are full of unwanted e-mails. Whilst spam filters can be useful to detect some obvious unwanted e-mails, it is near impossible to catch them all and this ultimately leaves inboxes cluttered.
Gated provides an unwanted e-mail prevention tool, claiming to reduce inbox volumes by an average of 43% and thus increase productivity, focus, and responsiveness in users. Upon receiving an e-mail from a new contact, the tool requests a small charity donation from the sender for them to reach the recipient, helping to ensure that whoever is contacting them is worth their attention.
Gated will face a significant challenge from non-users who refuse to donate to charity in order to contact somebody, but the company has recognized that this will only encourage meaningful contact. The company claims that its tool will reduce the stress and distraction associated with receiving e-mails, increasing productivity in users whilst contributing to a charitable cause.
Steph
Company Specialist at Welcome to the Jungle
Company values
- Curiosity - We enjoy asking questions and exploring idea. Instead of just sticking with the status quo or working top-down, our team makes space to investigate ideas and explore the 'why' behind our decisions. We value both quantitative and qualitative analysis in the discovery and testing of our hypotheses
- Connection - We prioritize cross-functional collaboration. Instead of a siloed approach, we work in a project-focused way that involves multiple functions. We strive to build effective connections in our fully remote work environment. We amplify the work of our teammates
- Focus - We cherish the ability to focus on what really matters - to individuals and the business. Instead of a "GSD" approach, we find alignment on shared goals at the company and team level. Once decisions are made, we align to execute at a world-class level and consistently operate with transparency, to minimize confusion and ignorance
Funding (1 round)
Mar 2022
$3.3m
SEED
Total funding: $3.3m
Leadership
Andy Mowat
(CEO)Experience as Senior Director of Marketing Operations and Customer Success Operations for Box from 2015 to 2017. Vice President of GTM Operations and Growth Marketing for Culture Amp from 2017 to 2021.
Melissa Moody
(CMO)Acted as Global Education Program Manager, Mobile Strategy Lead, and other roles for Google from 2007 to 2020.