Geltor

Geltor is a bio-design company that makes proteins, like collagen and elastin that are used in beauty, food and beverage products. They are cultivated in a sustainable fermentation process using plants. Therefore, the ingredients are purer, more effective and are also suitable for vegans. The co-founders, Alex Lorestani, Ph.D., and Nick Ouzounov, Ph.D., who both completed their doctoral degree in Molecular Biology at Princeton University. In 2021, the company launched the world’s first edible vegan collagen under the PrimaColl brand in the food and nutrition sector.

The global consumer packaged goods industry is worth approximately $2 trillion. With all eyes on cleaner living, more ethical products are likely to grow in demand. However, Geltor's plan to make it easy for the world's most iconic brands to build sustainable products is very ambitious. The question is will the big players like Procter & Gamble and L'Oréal be willing to increase their costs, given their mass market approach?