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Ghost

Online publishing platform

Ghost logo
21-100 employees
  • B2C
  • B2B
  • Publishing
  • Content
  • Digital Media
  • Media
Chinatown, Singapore

Company mission

To create the best open source tools for independent journalists and writers across the world, and have a real impact on the future of online media.

Led by a woman

24% employee growth in 12 months

Our take

The creator economy is booming, and with this comes a spate of tools and platforms for monetizing content - one of which is Ghost. Its content management system (CMS) is designed for bloggers and writers to publish their work, cultivate audiences, and transform their content into a business.

A popular choice for publishing despite clear competition from more commonly-known sites such as WordPress, Ghost stands out for its focus on subscriptions - these are easy to set up even for non-technical creators, and capable of generating consistent income for platform users. In addition, Ghost is SEO-friendly, which means content on the platform is more likely to rank higher on search engine results, and thus reach a wider audience.

Since founding in 2013, Ghost has had steady success and become increasingly recognized by content writers and readers alike. It has continued to introduce new features and improvements, and can be expected to keep doing so into the future, beginning with the release of Ghost 6.0, the platform's latest iteration. As more and more creators look to monetize their work, the company is positioned well to capitalize on this, and to maintain a strong position in the expanding market.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • ✈️ Team retreats: The last few trips have taken us to Dubai, Thailand, Austria & Egypt.
  • 📅 Last Friday of the month off: We close the office on the last Friday of each month. Enjoy your 3 day weekend!
  • 🌍 Work from anywhere: From a home office, or travel continuously if that's your thing. Everything we do is online. As long as you have wifi, you're all set.
  • 💻 Hardware included: A new (and regularly refreshed) laptop for work + a $500 office workspace setup budget.
  • 🏢 Co-working covered: If you prefer to work from a co-working space, we'll help pay for it.
  • 📚 Continue your personal development: There's a budget for attending conferences, taking courses, and purchasing books.
  • 🏝 Unlimited paid vacation: We close the office for 2 weeks each December, and encourage everyone to take regular time off from work to relax.
  • 👶 Paid parental leave: When the time comes to welcome a new member of the family, we offer generous and fully paid parental leave.
  • 📈 Regular pay reviews: Everyone receives an annual pay review, with compensation updates based on performance.
  • 🧘‍♀️ Meeting-free focus: Most people at Ghost only have 1 or 2 zoom calls a week. We like to keep calendars empty & leave plenty of space for focusing on creative work.

Company values

  • We are comfortable taking on big ideas and figuring out the details along the way.
  • We are driven to move fast and ship, getting things done even in the absence of a complete plan.
  • We are patient and calm, accepting that most things will be mostly imperfect most of the time.
  • We are capable and responsible, we don't wait to be told what to do next.
  • We laugh at ourselves, and each other, a lot - so there isn't much room for self-importance.

Funding (last 2 of 3 rounds)

Jun 2020

$7m

SERIES A

Oct 2019

$5m

EARLY VC

Total funding: $12.3m

Leadership

Former Deputy Head of Design at WordPress, with experience as a freelance Interactive Designer.

Was Senior Developer at moo.com, and previously an Interactive Developer at Engine Creative .