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Glimpse Protocol's mission is to create platforms which deliver hyper-targeted ads but also respect consumer privacy. They hope to make the digital advertising space a much safer place for users, without losing the specificity of targeting.
33% female employees
Glimpse Protocol has anticipated the shift away from cookieless advertising by designing ways in which ads can remain targeted without interfering with consumer privacy.
The digital advertising space has famously had problems with data protection in the past, and consumers have increasingly felt unsafe in relation to the way their data is processed over the internet.
Glimpse Protocol has met this problem by employing two types of end-to-end cryptography, meaning ads can remain targeted and user data can stay secure. This elegant solution meets the needs of all parties.
The implications for this are considerable. Safe, cookieless advertising is here to stay, especially after reforms such as GDPR in Britain as well as the passage of data security laws across the world. Glimpse Protocol's technology has therefore proved relevant to the advertising marketplace of tomorrow.
Freddie
Company Specialist at Welcome to the Jungle
Jan 2021
$1.7m
SEED
Tim Holmes-Mitra MBE
(CTO)With a background in software engineering, Holmes-Mitra founded Broadhaven in 2017 and Glimpse Protocol in 2019.
Alasdair Macdonald
(Co-founder)Alasdair Macdonald served in the British Army for seven years before becoming a manager at Deloitte. He founded Broadhaven in 2017 and Glimpse Protocol the following year.