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Global Disinformation Index

Disrupting, defunding & down-ranking disinformation sites

Global Disinformation Index logo
1-20 employees
  • B2B
  • Artificial Intelligence
  • Enterprise
  • Analytics
  • Social Impact
London, UK

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Company mission

To disrupt the business model of disinformation, breaking the perverse incentives that exist to create and disseminate disinformation online.

50% female employees

Our take

The Global Disinformation Index was founded in 2017 due to the increased prevalence of disinformation websites on the internet, and aims to disrupt the incentives for both creating and disseminating disinformation online. It defines disinformation as adversarial narratives undermining trust in social, medical, scientific, political, and economic institutions.

This has become ever more important with the growth of online media, as well as the mass disinformation campaigns surrounding global events such as the pandemic. As a result, the GDI aims to grow to meet this expanding challenge by providing risk ratings to flag potential disinformation risks of a news domain - using metadata and other factors.

It focuses predominantly on people who spread disinformation for financial gain, aiming to remove its financial incentives. Currently, brands unknowingly provide up to a quarter of a billion dollars every year to disinformation sites though running ads on them. To counter this, the GDI gives ad tech companies a neutral and transparent assessment to help them direct their advert spending.

It's funded by a range of commercial, philanthropic, and governmental sources, with no funding source permitted to exceed 1/3 of the GDI's funding to ensure neutrality. Currently, the GDI is supported by organisations including the Foreign and Commonwealth Office, Luminate, Catena Foundation, and Argosy Foundation so that it can continue to meet the urgent need to combat dangerous disinformation.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Remote options
  • Flexible hours

Company values

  • Positivity: Problem solver, not problem raiser
  • Responsibility: Make it your problem - if it’s not right, fix it
  • Trustworthy: Make sure others can depend on you - If you say you are going to do it, do it
  • Respect: Treat everyone, especially those with whom we disagree, with courtesy and respect

Leadership

Clare Melford

(CEO)

Having studied at Oxford and Cambridge, Clare moved into consultancy before serving as CEO of International Business Leaders Forum and an Executive at 9 Degrees for 4 years. In December 2017, she left her position as Board Member at Girls not Brides to co-found the GDI.

Danny Rogers

(Director)

Former CTO of the company. After a PhD in Chemical Physics, Danny co-founded Terbium Labs where he worked for over 6 years, and then served in advisory roles for Sonify Biosciences, UNDP, and Human Rights First.

Office