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To give voice through beauty by building products, growing its community, and making decisions in inclusive, customer-devoted, curious, courageous, and discerning ways.
18% employee growth in 12 months
Weiss, a former stylist and beauty writer, started Glossier as an offshoot of her beauty blog 'Into the Gloss' in 2014. Early on, she got her products into the makeup cabinets of celebrities like Kim Kardashian and Karlie Kloss. Glossier shook up the beauty business by selling items online only in an industry that has always prioritized in-person sales.
Glossier focuses on minimalist products designed with customers' real beauty routines in mind. Its minimalist approach marks a stark difference from traditional beauty brands, and the company has developed a cult-like following as a beauty brand that emphasises communication with its customers, even involving them in the creation of its products.
Because of this, the company experienced impressive growth, marked by the opening of flagship brick-and-mortar stores. It then expanded further with the launch of its products in Space NK stores across the UK and Ireland. However, its situation seems to have taken a turn. The company is now reducing staff and closing down 9 out of 12 stores as it undertakes a structural overhaul.

Freddie
Company Specialist at Welcome to the Jungle
Jul 2021
$80m
SERIES E
Mar 2019
$100m
SERIES D
This company has top investors
Colin Walsh
(CEO)Founder at YayDay. Previously CEO (Specialty Beauty) at Procter & Gamble, CEO at OUAI and Board Member at Lime Crime.