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Glossier
Skincare and beauty products
- 201-500 employees
- B2C
- Lifestyle
- Beauty
- Wellbeing
- eCommerce
- South Village, New York, NY
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Company mission
Glossier's mission is to give voice through beauty by building products, growing its community, and making decisions in inclusive, customer-devoted, curious, courageous, and discerning ways.
18% employee growth in 12 months
Our take
Weiss, a former stylist and beauty writer, started Glossier as an offshoot of her beauty blog 'Into the Gloss' in 2014. Early on, she got her products into the makeup cabinets of celebrities like Kim Kardashian and Karlie Kloss. Glossier shook up the beauty business by selling items online only in an industry that has always prioritized in-person sales.
Glossier focuses on minimalist products designed with customers' real beauty routines in mind. Its minimalist approach and small number of products mark a stark difference from traditional beauty brands. The company has developed a cult-like following as a beauty brand that emphasises communication with its customers, even involving them in the creation of its products.
The company's 2021 funding was used to open flagship brick-and-mortar stores in Seattle, Los Angeles, and London, with a store in New York opening in 2023. It plans to open dozens of new stores in the US and globally over the coming years to enable customers to move fluidly between immersive and personalized eCommerce and retail experiences.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Work from home opportunities
Company values
- Inclusive - We see everyone at Glossier—not just as team members, but as humans
- Devoted to the Customer - We are a people-powered beauty ecosystem; our community and customers are at the core of everything we do. We listen to their voices intently, and with each decision we make, we ask ourselves, “What’s best for the customer?”
- Courageous - To us, courage is essential to getting work done. It’s about having conviction in your own ideas, communicating thoughtfully, and being open to dialogue. We nurture our courage each day by letting go of the familiar and embracing the new
- Curious - We believe that learning never stops—whether that means being inquisitive, listening without judgment, or asking for help
- Discerning - When making a decision, we take the holistic approach. We are thoughtful about our cross-functional work, customer impact, and each unique touchpoint that goes into the journey of bringing every Glossier experience to life. The final product (no matter how big or small) is equally as important as the journey to get there
Funding (last 2 of 6 rounds)
Jul 2021
$80m
SERIES E
Mar 2019
$100m
SERIES D
Total funding: $266.4m
This company has top investors
Leadership
Emily Weiss
(Executive Chairwoman)Graduated from New York University before working as a Styling Assistant at Conde Nast.