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Goji

Platform for private asset investments

Goji logo
21-100 employees
  • B2B
  • Investing
  • Financial Services
  • Capital Markets
London, UK

Company mission

Goji's mission is to make investing in private funds as easy as their mainstream, listed counterparts.

Top investors

Our take

Most of the infrastructure supporting private assets was built to support low-volume institutional investors. Goji instead serves asset managers and fund administrators by digitising the investor and investment infrastructure to unlock access.

The company provides individual investors access to private asset investment by automating client due diligence, onboarding, payments, custody and reporting processes so that fund managers can easily take on and manage new investors. Goji has been well timed with changes in the wider investment sector, in which the importance of digitising distribution has been both highlighted and accepted.

In addition, there is an evolution of pressure on the private asset market. Managers know they are going to be less dependent on large institutional managers and they need to better capture capital from the private wealth channel. This, alongside innovations in the market, will help grow demand for Goji's services - giving it plenty of scope for future success.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Opt-in pension with 5% Goji contribution (3% minimum employee contribution)
  • 25 days of holiday, plus 1 day for each year of service, up to 30 days
  • Enhanced maternity, paternity and adoption leave
  • Private medical, including dental, optical and audiological from Vitality
  • Life insurance, critical illness cover and income protection
  • Cycle to work scheme
  • Laptop delivered to your home
  • Allowances for additional work from home equipment
  • Supplementary support available for those with additional needs
  • Stylish London-based office

Company values

  • Curiosity - We seek to deeply understand challenges from multiple perspectives
  • Innovation - We create pragmatic solutions that solve the challenges identified
  • Commitment - We commit with passion to a decision
  • Alignment - We understand our objectives and work together with the right tools to get things done
  • Discipline - We stay focused, take ownership and consistently deliver against expectations

Leadership

Alex Crocombe

(CFO & Chief People Officer)

Qualified accountant with a background in fintech M&A and strategic advisory at Worldpay and Grant Thornton.