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Good Dog's mission is to make sure good always ends up with good — from good breeders and good shelters, to good dog owners.
-13% employee growth in 12 months
Despite the prevalence of breeders and shelters, finding a dog can be challenging due to the risks of purchasing from illegitimate breeders or shelters with poor health and safety standards. Similarly, legitimate breeders and shelters also face the risks of selling to irresponsible customers, with both scenarios potentially leading to dogs with behavioral problems, ill health, and low quality of life.
Good Dog provides an online marketplace for matching dog breeders and shelters with customers, focusing on ensuring that every dog lives healthily and happily. The company achieves this by vetting every breeder, shelter, and customer to ensure high regulatory standards, whilst also personalizing search experiences for customers to help them find child-friendly, allergy-friendly, and other specialized dog breeds.
While increased disease and safety-related dog trade restrictions present challenges to breeders and shelters, Good Dog shows the potential to thrive due to its focus on vetting for such problems. The company also stands out with its personalized approach to searching for dogs, connecting users with local organizations that are selling specific breeds of dogs.
Kirsty
Company Specialist at Welcome to the Jungle
Apr 2020
$12.2m
SERIES A
Apr 2019
$6.7m
SEED
This company has top investors
Josh Wais
(CEO)Experience as Co-founder and COO of Wantworthy from 2011 to 2013. Worked in Product, Strategy, and Team Operations for Jet.com from 2014 to 2017.
Lauren McDevitt
(Chief Experience Office)Experience as CEO and Co-founder of Wantworthy from 2011 to 2014. Worked in Product and Customer Experience for Jet.com from 2015 to 2017.