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Good Dog

Dog breeder & rescue shelter marketplace

Good Dog logo
101-200 employees
  • B2C
  • B2B
  • Lifestyle
  • Marketplace
  • Compliance
  • Pets
Ukrainian Village, New York, NY

Company mission

Good Dog's mission is to make sure good always ends up with good — from good breeders and good shelters, to good dog owners.

Led by a woman
Top investors

-13% employee growth in 12 months

Our take

Despite the prevalence of breeders and shelters, finding a dog can be challenging due to the risks of purchasing from illegitimate breeders or shelters with poor health and safety standards. Similarly, legitimate breeders and shelters also face the risks of selling to irresponsible customers, with both scenarios potentially leading to dogs with behavioral problems, ill health, and low quality of life.

Good Dog provides an online marketplace for matching dog breeders and shelters with customers, focusing on ensuring that every dog lives healthily and happily. The company achieves this by vetting every breeder, shelter, and customer to ensure high regulatory standards, whilst also personalizing search experiences for customers to help them find child-friendly, allergy-friendly, and other specialized dog breeds.

While increased disease and safety-related dog trade restrictions present challenges to breeders and shelters, Good Dog shows the potential to thrive due to its focus on vetting for such problems. The company also stands out with its personalized approach to searching for dogs, connecting users with local organizations that are selling specific breeds of dogs.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Work with a team of kind, passionate, incredible people who have diverse experience at some of the top companies in the world
  • Opportunities for career development and growth
  • Unlimited PTO
  • 401(k) matching
  • Join a fast moving startup that is bringing about real positive change in the lives of both people and dogs

Company values

  • Think from first principles - When we stop relying on what’s been done before, we start expanding beyond what’s possible. We value original thinking and smart risks. No egos here
  • Step into their shoes - When we genuinely care about the thoughts and feelings of others, our actions follow. It’s why we build each other up and celebrate each other’s wins
  • For the sake of great work - Everything we achieve, we achieve as a team. We set the bar high and keep it high

Funding (2 rounds)

Apr 2020

$12.2m

SERIES A

Apr 2019

$6.7m

SEED

Total funding: $18.9m

This company has top investors

Leadership

Experience as Co-founder and COO of Wantworthy from 2011 to 2013. Worked in Product, Strategy, and Team Operations for Jet.com from 2014 to 2017.

Lauren McDevitt

(Chief Experience Office)

Experience as CEO and Co-founder of Wantworthy from 2011 to 2014. Worked in Product and Customer Experience for Jet.com from 2015 to 2017.

Diversity, Equity & Inclusion at Good Dog

  • Good Dog is an inclusive community of people from all backgrounds, experiences and skill sets. We are an equal opportunity employer, and value diversity at our company.