Good Eggs

GoodEggs is an online market that delivers groceries to the home. They provided an essential service during COVID-19 but this accelerated shift in online grocery shopping may become the new normal. According to the company, almost 70% of people were getting their groceries delivered and over 80% of these people will continue to do so post-pandemic. Between 2020-2021, Good Eggs doubled its customer base and saw its revenue increase to over $100 million.

However the grocery delivery market has become an increasingly competitive arena. GoodEggs faces tough competition from big players with large market share, such as Walmart and Amazon Prime/Whole Foods. GoodEggs tries to seek an advantage by providing convenience, quality, and having authentic values, alongside high-profile partnerships with restaurants. The company claims 70% of its products are locally sourced, and it often delivers them within 2 days of harvesting. They also focus on providing a good workplace and remuneration package for their employees.