See other companies on Welcome to the Jungle
Good-Loop
Ethical advertising platform
- 21-100 employees
- B2B
- Marketing
- SaaS
- Charity
- Advertising
- London, UK
Jump to section
Company mission
To make the internet a more positive place and to make online advertising a more positive force in the world. They harness a revolutionary, ethical approach to advertising which makes the connection between brands and people more meaningful.
Our take
Co-founder, Amy Williams, was searching for a way to use media money to aid good causes. Soon after, Good-Loop was born; an ethical advertising platform that welcomes people to view ads in order to “unlock” a donation to charity.
Good-Loop is the first carbon-neutral BCorp in AdTech, and is uniquely positioned to capitalise on the increasing public demand and pressure for brands to step up and deliver social impact. Its ‘view to donate’ model has proven successful in a myriad of ways, offering more meaningful brand engagement, cost-free acts of charity from users and has an ad recall 4.5x higher than industry standard.
Trust in Good-Loop’s advertising technology is evidenced by its impressive clients, including Nike, Adidas, L’Oreal, Pepsi, Honda and McDonalds. Continued investment will see Good-Loop accelerate its US expansion, and whilst it has already introduced its Carbon-Calculator and Green Ad Tag, Good-Loop will use investment to find more solutions to offset the carbon cost of digital advertisement campaigns.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Fair parental leave: All new parents, regardless of gender or circumstance, are encouraged to take 4 months of fully paid leave and are entitled to this benefit from day 1 of employment.
- Contractual sick pay: They offer unlimited sick leave, so employees feel supported while they are unwell and focus on getting better soon.
- Wellness budget: The team can spend up to £100 a month on looking after their mental & physical well-being, from Peloton subscriptions and massages through to private health care for you and your family.
- Revenue share: All employees receive either sales commission or a share of campaign profits as a bonus, to ensure that when the business does well, everyone can share in that success.
- Volunteering policy: From beach clean-ups to mentoring programs - everyone is welcome to do some volunteer work on company time.
- Equity options: Every employee gets a fair slice of company equity, with 1.5% of shares distributed annually amongst the whole team. Good-Loop is a company owned by, and operating for, the people who work within it
- Personal Fund: To help with the cost of travel to the office.
- Holiday: Employees get 33 days of annual leave per year (they can choose if they'd like bank holidays off) rising to 35 days after 3 years of service. They can also roll over or buy an extra 5 more days per year.
Company values
- Give a Shit
- Have Each Other's Backs
- Be Impossible to Ignore
Funding (last 2 of 5 rounds)
Feb 2022
$6.1m
SERIES A
Jan 2020
$1.6m
SEED
Total funding: $8.2m
This company has top investors
Leadership
Amy Williams
(CEO)Previously worked as a Strategic Account Manager for Ogilvy & Mather and as a Brand and Marketing Consultant for SWOOPOS. Served as Co-Chair of the Sustainability Council, a Sustainable Development Goals Judge for Cannes Lions International Festival of Creativity and remains a Contributing Writer for Adweek.
Daniel Winterstein
(CTO)Previously spent over 10 years as the Managing Director of Sodash: The Smart Social Media System. Experience as a Software Developer for Edinburgh University (IBM) and Realtime Worlds and as a Software Architect for The University of Edinburgh and The University of Dundee.