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GoodGym
Nonprofit community-focused fitness organisation
- 21-100 employees
- B2C
- Lifestyle
- Sustainability
- Fitness
- Charity
- Community
- Holborn, London, UK
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Company mission
To support and encourage adults in every city to combine regular exercise with helping isolated and older people and community projects.
Our take
GoodGym is a social startup based in East London with operations across the UK, combining physical fitness with community engagement. The company's core mission to connect individuals who run, walk or cycle with local community projects that require additional helping hands.
This initiative channels the energy exerted during exercise towards meaningful social contributions, cultivating a sense of belonging among participants while addressing community needs. Particularly noteworthy is GoodGym's impact on asylum seekers in Luton, enabling them to establish connections with locals, participate in communal initiatives, and ultimately enhance their integration experience.
Even in the face of challenges such as member fluctuations, GoodGym remains resilient. Beyond the tangible improvements it brings to communities, GoodGym's ethos of merging physical fitness with social betterment has left its mark, fostering a spirit of inclusivity and unity among participants. This dedication has seen the recent launch of new initiatives in Nottingham and a partnership with Raleigh.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Working from home equipment budget
- Opportunities to work on projects in relation to diversity, women’s safety and the environment
- 25 days holiday + bank holidays
- Flexible working and remote options - or access to our office in central London (33 Holborn)
- Regular in person socials over the year
- Self-development budget
Company values
- No one gets left behind, no-one gets left alone: GoodGym welcomes all abilities from all backgrounds. On our sessions, no one should be left alone and everyone should feel included. All GoodGymers should play a part in looking after each other and making sure that everyone is included in every session. We all make sure people who are new to fitness feel welcome and that they are in the right place whether they walk, run or cycle
- We get people fit: GoodGym is about keeping fit. We support people of all abilities to improve or maintain their fitness
- GoodGym is fun: Many people get involved in GoodGym because it's a good way to meet people. We encourage people to get to know each other at our sessions and encourage runners to meet up for training runs and other social events
- GoodGym is open: We are open to improving what we do. We are open to suggestions from GoodGymers, older people, community organisations and partners about how we can improve what we do. We encourage feedback. These responses help GoodGym improve. We will always try to understand where someone is coming from before giving them an answer. GoodGym should always be open to people who want to support our goals or get involved in a constructive way
- GoodGym is a community not a service: The motivation for participation for all of us is to benefit other people and projects in our community, have fun and meet up with friendly people. As facilitators, we encourage all members to support each other in their efforts to do good and get fit
- Focus: GoodGym does a few things excellently. We get fit by doing good. We do this at group sessions, missions and coach visits. Everything else we do support s these goals and we don't do anything that doesn't support us in achieving these goals
Leadership
Ivo Gormley
(CEO)Before GoodGym, directed documentaries including 'Us Now' and "The Runners'. They also served as a Creative Director of thinkpublic, a service design agency working on user participation in the NHS and local government services.
Articles
