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Goodlord's mission is to streamline the lettings process for agents, landlords, and tenants.
Renting is a frustrating experience for many; most companies are trying to replace letting agents, however, there are a number of startups in the space trying to improve the experience.
Goodlord is not trying to disrupt traditional letting agents, but its product aims to make the letting journey smoother for property owners, letting agents, and tenants. Its cloud-based platform means the entire process of letting a home – from referencing to contract generation – can be managed through a single interface.
It has grown rapidly, with revenues recently more than doubling year-on-year. Its software and services have supported more than 1 million landlords and tenants throughout the UK, and its proprietary platform processes over £1 billion in payments annually.
Goodlord previously acquired referencing platform Vouch and bought the bill-splitting app Acasa, whilst in 2023, the company acquired Halo as another attempt to diversify its offerings. Following series B funding, It is expanding its reach throughout the UK, through organic growth and more strategic acquisitions.
Freddie
Company Specialist at Welcome to the Jungle
Mar 2022
$34.4m
SERIES B
Mar 2020
$12.8m
SERIES B
This company has top investors
William Reeve
(CEO)Experience in board and/or operating roles at Fletcher Research, Graze.com, LOVEFiLM.com, Paddy Power, Secret Escapes, and Zoopla. Current Non-Executive Director of Dunelm.
Joanna Harman (Director of People)
All
Opportunities to learn (14)
Open and honest communication (8)
Career progression (7)
Supportive management (7)
Nice people (6)
Hard working team (6)
Focus on employee wellbeing (6)
Great work is recognised (5)
Challenging work (4)
My opinions are valued (4)
At Goodlord, my team and the wider business always actively listens to my ideas, suggestions, and feedback and they are very open to giving me the space to implement them.
People, HR, Recruitment
My opinions are valued
Apr 2022
At Goodlord, we operate in a hybrid working model, and I can always decide which days I will work from home and from the office the week before. We do have an anchor day for the whole team to meet but other than that we have full flexibility.
People, HR, Recruitment
Flexible working
Apr 2022
There are plenty of opportunities to learn at Goodlord, be it from my superiors, or from other people in the business through lunch and learns. We also have a Learnerbly allowance and a £1,000 per year personal development budget. My manager is very supportive during our 1-1s to help me decide which direction I want to develop and what would help me to achieve my goals.
People, HR, Recruitment
Opportunities to learn
Apr 2022
Goodlord really care about their employees first and foremost. They are always open and listening to feedback and making improvements based on this. The company culture and perks are reflective of how much Goodlord care. They have recently teamed up with some really great well being and training tools to help people get the most out of themselves and their jobs.
People, HR, Recruitment
Opportunities to learn
Apr 2022
Since I have been at Goodlord, we have added more than 100 positions and in the past two years, we have acquired two companies. We have also just announced another round of funding which will open up so many more roles. The growth is phenomenal and doesn't appear to be stopping any time soon!
People, HR, Recruitment
Growing fast
Apr 2022
Since I have been at Goodlord, I have benefited from well being coaching, virtual stretch and yoga sessions, a whole month of healthy initiatives to take part in and we now also have partnered with Learnably where we can spend our personal development budget on.
People, HR, Recruitment
Focus on employee wellbeing
Apr 2022
Goodlord has a huge focus on values, this is right from interview stage all the way through to what we offer our customers. This is the only company I have ever worked for that actually makes an effort to ensure everyone knows and follows the values that are set
Sales & Account Management
Clear values
Apr 2022
The onboarding at Goodlord is well structured and allows you to get a great insight into the whole company, this allows you to really buy into the company, values and culture. Goodlord has a people team who really work hard to ensure everyone has the best onboarding experience
Sales & Account Management
Thoughtful onboarding
Apr 2022
Progression is encouraged and it's not simply encouraged in a linear sense, there's a huge spectrum of personal development at Goodlord. Progression is really what you make of it and your own personal goals are taken into account.
Sales & Account Management
Career progression
Apr 2022
At Goodlord, there are channels where success and development is celebrated and you are recognised for amazing work. It creates a nice environment.
Sales & Account Management
Great work is recognised
Apr 2022
The product offering is very advanced and innovative, it's a really nice feeling to be working in a company that are market leaders in so many aspects. Everyone is so driven in achieving innovation
Sales & Account Management
Innovative product
Apr 2022
Goodlord is constantly adding new features, user flows, and products as well as always trying to improve the existing ones. That means there are plenty of exciting things to do at Goodlord that will be challenging and will help everybody grow.
Software Engineering
Challenging work
Apr 2022
When it comes to learning about the company itself, there are many teams and departments and everybody is always willing to explain their process or help out. On top of that, the first few months will include several shadowing sessions with different teams that help a new joiner understand what exactly Goodlord does and how. There are also personal development goals and resources available for everyone.
Software Engineering
Opportunities to learn
Apr 2022
There is a strong career progression focus at Goodlord as well as plenty of opportunities to learn via books, courses, coaching sessions, etc.
Software Engineering
Career progression
Apr 2022
We have values that are lived, they come alive and it makes for a supportive, vibrant and productive working environment. Wellbeing is always a priority with lots of open discussions, where everyone has a voice.
Sales & Account Management
Open and honest communication
Apr 2022
It's always a fun and energetic place to be, we work hard and have fun doing it. There's always activities to get everyone involved. We spend a lot of our week at work so having people that genuinely care and keep you going is important.
Sales & Account Management
Team energy
Apr 2022
Wellbeing is a big part of Goodlord, the business makes sure there are ways to help you keep a good balance and always have regular check ins solely based on wellbeing.
Sales & Account Management
Focus on employee wellbeing
Apr 2022
After a year of working at Goodlord myself and my manager sat down and put together a progression framework. This allowed me to clearly see what I had to achieve to reach the next stage in my career. I have been able to move up two levels because of this.
Marketing
Career progression
Apr 2022
At Goodlord, whether you join as a Junior Executive or a Head of department, your opinion is always valued. Any idea is a good idea and is a stepping stone to ensure that we are moving in the right direction to help us provide our mission.
Marketing
My opinions are valued
Apr 2022
At Goodlord, we make sure our values are the core of every employee. One of our values is 'we are an open book', which is strongly reflected at Goodlord. Every Friday we have a company huddle where the Senior Management Team will discuss the company's activities from the week before, good or bad! It is clear the company really cares about transparency.
Marketing
Open and honest communication
Apr 2022
I'm relatively new here but felt welcomed from day 1. It's really exciting being part of a business that has ambitious plans; there's lots to do and at times a bit overwhelming but I feel I have been well supported and encouraged.
People, HR, Recruitment
Challenging work
Apr 2022
I have a lovely team that I enjoy working with; in my last job, found it hard to make friends and feel connected but that's not the same here. People seemed happy to have me here and have gone out of their way to help.
People, HR, Recruitment
Nice people
Apr 2022
I have a healthy mix of free rein to get on with things and support if I need it. The Leadership Team are smart, friendly and open to change which I have not consistently experienced in previous roles.
People, HR, Recruitment
Supportive management
Apr 2022
At Goodlord, I actually have objectives (which I haven't had formally before!), as well as a weekly 121 with my line manager. It's super transparent in terms of my career progression path (where I'm at and what I need to do to get where I want to be).
People, HR, Recruitment
Career progression
Mar 2022
I've never learnt as much and so quickly as I have done at Goodlord. Not only do we have great benefits around learning (annual development budget and Learnably), but also the support from those around me and being able to learn from those with more experience has been invaluable to me!
People, HR, Recruitment
Opportunities to learn
Mar 2022
This is true across all of Goodlord as one of our core values is being an Open Book and this is really lived in the day to day. This ranges from the more water cooler conversations, all the way to our weekly company huddle on a Friday!
People, HR, Recruitment
Open and honest communication
Mar 2022
Since starting my role at Goodlord 6 months ago (which I found through Otta!) I have learned a great deal about the rentals industry and have continued to progress my customer service skills. We have continuous training in our team to improve our knowledge of the sector and there is opportunity to learn about other areas of the business too
Admin & IT Support
Opportunities to learn
Jan 2021
We have lots of ways of recognising people's work, whether that be in our slack channels, by weekly shout outs in our team meetings, or you might even win the Heroes Hero award which is chosen by other members of our team (if you work in support!)
Admin & IT Support
Great work is recognised
Jan 2021
My manager has been absolutely amazing in my time here. I recently found out I was pregnant and my manager made sure that my workload was manageable and was very understanding when I need time off to recuperate.
Admin & IT Support
Supportive management
Jan 2021
One of their values are "We are an open book" and they definitely live up to this! Everything is clearly communicated, a place where this is particularly apparent is in the weekly huddle, where the entire business attends.
People, HR, Recruitment
Open and honest communication
Jan 2021
Every employee is entitled to mental wellbeing coaching with Sanctus. There is also a huge emphasis on work life balance and not letting work consume you.
People, HR, Recruitment
Focus on employee wellbeing
Jan 2021
Goodlord is growing at such a fast pace, it is really exciting to constantly see new faces and gain a fresh insight into the business.
People, HR, Recruitment
Growing fast
Jan 2021
The people at Goodlord are incredible, I was on boarded virtually during the pandemic and had members from every team slacking me to introduce themselves to make me feel welcome, I genuinely look forward to meeting my team in our morning catch ups.
People, HR, Recruitment
Nice people
Jan 2021
One of our values is that we stand up and deliver, which means we are given the freedom and autonomy to get our work done. There is no hierarchy here, everyone works hard but with a smile on their face.
People, HR, Recruitment
Hard working team
Jan 2021
Our values are clearly defined on our careers page, and if you need reminding they're also up on our office walls. Our COO spends an hour discussing our values and mission with you on day 1.
People, HR, Recruitment
Clear values
Jan 2021
There is sooo much to learn in each department which makes every day different. From the program to each product, every day you learn something new.
People, HR, Recruitment
Opportunities to learn
Nov 2020
My manager is always checking if there's anything he can help with work wise to make my job more efficient and is always at hand if I need a chat.
People, HR, Recruitment
Supportive management
Nov 2020
Everyone is so supportive and interested in my culture and background I have never felt at disadvantage or discriminated at all, if anything I have been encouraged to be different and bring my whole self to work :)
People, HR, Recruitment
People of all backgrounds are welcomed
Nov 2020
There is always something to do. The work that we do is both challenging and exciting. You can also shadow other teams at any time to gain more knowledge about the product but also about the company. We are given a £1,000 yearly budget for personal development. This opportunity has allowed me to take part in a course which I learnt so much from.
Design
Opportunities to learn
Nov 2020
We are treated like adults. You simply manage your own time and this is exactly how I like to work.
Design
Autonomy
Nov 2020
Daily stand ups help the team remain aligned towards a goal. We also have regular team retros which allow team members to express what they think has gone well and what hasn't. Feedback is always taken onboard.
Design
Open and honest communication
Nov 2020
When I was looking for a job back in May 2019, I searched for a company with a great working culture - Goodlord met my expectation. So I applied. I've worked in the Support team since then, having progressed from a junior to a senior within a year and I now manage my own sub-team. It's been a great experience so far. I'd highly recommend the company.
Admin & IT Support
Opportunities to learn
Nov 2020
The company is very transparent with metrics, revenue, goals, long-term plans etc.
Admin & IT Support
Open and honest communication
Nov 2020
The support team is hard-working, kind, and generous.
Admin & IT Support
Nice people
Nov 2020
With it recently being black history month, the diversity committee (which consists of several different people from different backgrounds and experiences) gave several talking sessions, reading lists, and fun facts. They had put a lot of thought and effort into this and I learned so much. We are also having guest speakers internal to Goodlord giving weekly talks on neurodiversity which for me was a huge eye-opener and very informative.
Operations & Strategy
Diversity is a priority
Nov 2020
I think now more than ever being able to approach your manager is paramount, with us being in a lockdown you can often go almost a whole day without seeing members of your team. I personally love the way we have several sessions dropped in our calendars for social catch-ups, work-related feedback sessions and company-wide weekly get to know sessions. My direct manager is available daily, even outside of work hours on a personal level.
Operations & Strategy
Supportive management
Nov 2020
Every employee is entitled to an annual allowance to use for personal development, I haven't thought about how I will be using mine yet but am very excited at the prospect that this is an annual benefit!
Operations & Strategy
Opportunities to learn
Nov 2020
The team really makes it. They put in a lot of work and without them, our department would not be a success. This is mirrored across the business. We are growing at a real pace but this is an environment where you need to prepared to roll up your sleeves and jump in. It is is great to work somewhere where everyone is doing that so you feel part of a driven and ambitious company with a great work ethic.
Operations & Strategy
Hard working team
Nov 2020
Goodlord is growing at a big pace. Personally, my team has expanded so much and that means I have had to grow and develop a lot as a manager. On a personal level, I love working with people and watching them grow and develop so I am loving working in a growing business. I believe it is a really good time to join as lots of growth, also means lots of internal opportunity,
Operations & Strategy
Growing fast
Nov 2020
I never feel afraid to speak up or like my viewpoint isn't valuable. We have people from a huge range of backgrounds and levels of experience and no idea is a bad idea! Even at our weekly all-company huddle people are encouraged to speak up and ask questions which are then responded to and picked up further if needed.
Operations & Strategy
My opinions are valued
Nov 2020
Goodlord encourages and actively supports employees' personal development, and there is a constant drive to improve something that is already great.
People, HR, Recruitment
Opportunities to learn
Nov 2020
The onboarding process takes in consideration both getting you up to speed with what you'll be doing here, without being overwhelmed, and helping you become part of the team. Noone is excluded, and noone is left behind.
People, HR, Recruitment
Thoughtful onboarding
Nov 2020
I have learnt so much working with people here, both work related, like excel and presentation skills, as well as culture related, like neurodiversity.
People, HR, Recruitment
Intelligent people
Nov 2020
I joined Goodlord back in June of 2019, since then the Product and Engineering team has grown exponentially and the CTO with the Tech Leads have put in place an amazingly detailed and fair progression framework. With the framework in place, each manager had a detailed 121 with their direct reportees to establish where we fall in the framework in terms of experience, knowledge and responsibility. Now everyone can use the framework to assess their progress and grow as fast or as slow as they wish to.
Software Engineering
Career progression
Nov 2020
My manager is an amazing human being. Emphasis on the word "human". He recognises that above all we are all human and we have built a trusting relationship through my time at Goodlord. He is extremely supporting, caring and a great listener. During our 121 sessions, he would always listen with the intention to understand and only at the end he would tell me his input and guide me through any issues or complains I have mentioned.
Software Engineering
Supportive management
Nov 2020
Goodlord recognises that above all our mental health is very important. One of the great perks of working for Goodlord is the opportunity to use Sanctus, a mental health gym if you will.
Software Engineering
Focus on employee wellbeing
Nov 2020
Goodlord is incredible progressive when it comes to supporting your physical and mental health. We offer fortnightly sessions with qualified life coaches, we have Mental Health First Aiders dotted across the business who are always available for a discrete chat if required, and we have an unlimited holiday policy which means people are able to unwind and take the time off that they need without worrying. We regularly run awareness campaigns to improve our understanding of diversity (most recently a neurodiversity campaign championing autism and other neurological conditions in the workplace), and everyone at Goodlord is generally so caring and supportive of each other it can at times feel like a giant family.
Admin & IT Support
Focus on employee wellbeing
Nov 2020
We love to celebrate each others success! Feedback is given regularly and fairly across the business, and we have dedicated communication channels that exist purely to give each other credit when credit is due!
Admin & IT Support
Great work is recognised
Nov 2020
We're a fast paced, growing company and we're good at what we do because we work so hard. We support each other to make sure we're ok, and live by the 'work hard play hard' mantra. Everyone is dedicated to changing the game of proptech, and we're excited to be thought leaders and innovators in this new and exciting industry.
Admin & IT Support
Hard working team
Nov 2020
The individuals who work at Goodlord are really lovely. Really helps you to get through the monotony of the working day.
Data
Nice people
Nov 2020
Right now, there's a lot of diversity in the team. There's even a diversity team running campaigns to make people feel the company is super inclusive.
Data
People of all backgrounds are welcomed
Nov 2020
People work well. There are incentive schemes and we're constantly focussed on targets.
Data
Hard working team
Nov 2020
I have been given the opportunity to base my personal objectives on new technologies I wanted to learn even if they have not been later used in the company. I am sure this will help me in my career moving forward.
Software Engineering
Opportunities to learn
Nov 2020
I have seen people moving from another team to engineering and going from entry-level to intermediate in record time. My line manager always tries to get my personal objectives in line with areas I can grow in so I can keep progressing in my career, going from intermediate to senior to tech lead.
Software Engineering
Career progression
Nov 2020
Lunchtime gym, appointments during the day, early evening activities, ... you can do any of these as long as you keep doing your work and move your schedule around so you invest the hours you need to.
Software Engineering
Flexible working
Nov 2020
There was a clear path to progression set for me when I joined and I had already seen this in action through people I knew at the business. Within 2 months of me being here I was given an amazing project that could help shape the future for the department I'm in and I couldn't be happier with the challenge!
Operations & Strategy
Career progression
Nov 2020
I've never worked with a more energising, inclusive, and fun group of people in my life. There are no egos at Goodlord and everyone is so open to helping you succeed. The attitude from everyone is to be as best as they possibly can and to elevate others to that level, it's so refreshing!
Operations & Strategy
Team energy
Nov 2020
Goodlord has a very open, honest and driven leadership team who are prepared to take risks and make tough decisions if they think it will benefit the business. Despite tough times through the year 2020 we have seen the team leads and C-level executives steer the ship brilliantly to successful results.
Operations & Strategy
Strong leadership
Nov 2020
Goodlord has a really big emphasis on personal development and lots of initiatives to help people learn and grow in their roles. We have a 'Growing with Goodlord' team who organise talks, book clubs, and other activities to help engage people in a variety of subject areas. This year I've taken part in 4 book clubs, learned about strategy and presented at a MeetUp! There's also a personal development budget that you can use to invest in the areas you want to learn more about.
Product
Opportunities to learn
Nov 2020
I genuinely love coming into work everyday because I just get so much energy from the people I work with. Everyone is really passionate, thoughtful and collaborative which makes working in this team a joy.
Product
Team energy
Nov 2020
I feel lucky to genuinely call the people I work with friends. They're thoughtful, generous, and honestly care about you. It's great to be part of a team where I get on with them at work and we'll still enjoy each other's company outside of work.
Product
Nice people
Nov 2020
Hard work is always rewarded here at Goodlord. We at Goodlord believe in working hard & supporting each other. This is my first job & with the support from my team & seniors I have managed to learn heaps. Everyone is dedicated to putting their best forward & it's amazing to work with such intelligent people.
Admin & IT Support
Hard working team
Nov 2020
Every single member of senior management is supportive. We've had a number of coaching sessions with our CEO, HR Head, HOD & other Senior Management which have helped me grow into a stronger leader. It's amazing to learn from their experiences & apply them in my role.
Admin & IT Support
Supportive management
Nov 2020
At Goodlord we celebrate great work, one of our values is "Stand up & Deliver". We nominate people every week who have done excellent work. We are a target driven company & if you hit your targets you are widely recognised. The entire company supports you.
Admin & IT Support
Great work is recognised
Nov 2020
In product I've had the ability to learn about strategy, the energy industry, and now payments experience. P&L management is something that I am now working on and we have 25% of our objectives devoted to personal development.
Product
Opportunities to learn
Nov 2020
Our CTO Donovan is very experienced and I am constantly learning from him. He also is very clear on the values that the team should emulate themselves on and really shows positively in everything we do
Product
Strong leadership
Nov 2020
Renting is a super stressful thing, there is a real need to solve this process and the market is only growing. There are so many different processes and parts of the product that you can revolutionise a lot of different areas
Product
Innovative product
Nov 2020
It's a complex product with many features and multiple user types, with finite resource we have to really ruthlessly prioritise what we're going to focus on.
Product
Challenging work
Nov 2020
Onboarding remotely has been seamless, people from all departments have welcomed me and really made an effort to engage, even though I've never met them in real life I feel like I know them quite well already.
Product
Nice people
Nov 2020
Everyone is approachable at Goodlord from the CEO down, feedback is encouraged and desired from everybody (even if it's difficult to give) no idea is a bad idea and dissenting voices are encouraged.
Product
Open and honest communication
Nov 2020
At goodlord, we have channels to recognise great work. From doing the basics well day-to-day to delivering large scale projects.
Operations & Strategy
Great work is recognised
Nov 2020
The people I work with are not only hardworking and lovely, but they are super smart and come from all backgrounds so the culture is diverse and celebrated. We host events (we call them TEDlords) to share knowledge and experience within the company so we can learn from each other.
Operations & Strategy
Intelligent people
Nov 2020
The leadership is experienced and inspirational. They have great morals and always consider the impacts on the people first. They are great communicators and thoughtful decision-makers.
Operations & Strategy
Strong leadership
Nov 2020
Open and honest communication is something I really value, having not experienced it before. Every week, we have the Huddle on a Friday where the business's achievements, goals and next steps are shared. This has been particularly valuable whilst working from home throughout 2020.
Operations & Strategy
Open and honest communication
Nov 2020
Our values form part of every day life at Goodlord. They are referred back to on probation reviews, mentioned daily by the leadership team and also shared on our socials/website. This means they never get forgotten about and the whole team at Goodlord try and embody them.
Operations & Strategy
Clear values
Nov 2020
There is an excellent culture of learning, growing and progressing here. Your ideas are listened to and we are given the chance to learn from more experienced colleagues. Further to this, we regularly have special guests into the business that are experts in their field.
Operations & Strategy
Opportunities to learn
Nov 2020
I joined Goodlord when we were a team of just 55 people. Less than two years later we are now a team of 180+ Goodlordians. But despite our rapid growth, we remain a diverse team that is unified by a shared ethos of wanting to set the pace. I've never worked with such an intelligent, hard working and passionate group of people.
People, HR, Recruitment
Hard working team
Nov 2020
I've been at Goodlord less than 2 years and in that time we've more than doubled in size (employees) and have achieved 100% YoY growth as a company. Such rapid growth means not everything is easy, we don't always have the answers and sometimes we mess up. But we're in this together, we learn from our mistakes and everyone genuinely wants Goodlord to be a major success.
People, HR, Recruitment
Growing fast
Nov 2020
My manager at Goodlord is without a doubt the best person I have ever worked. There are days where I'm sure I drive him up the wall, but he's always there to support me and most importantly he's always willing to take on and action feedback. I have learnt so much from him and the wider management team and feel extremely grateful to have worked with such great managers whilst trying to navigate a global pandemic!
People, HR, Recruitment
Supportive management
Nov 2020
I always feel like I am being listened to and that what I have to say is important
People, HR, Recruitment
My opinions are valued
Oct 2020
Goodlord is an inclusive environment, one of our core values is "bring our whole selves to work" and we live by this, there is no judgement and in fact there are people within the business who have had previous careers that were 'high flying' but they were miserable as they could not be themselves like they can at Goodlord - there is no greater testament than that.
People, HR, Recruitment
People of all backgrounds are welcomed
Oct 2020
There is a strong focus on employee wellbeing from the likes of Sanctus to Hatch financial coaching, unlimited leave, being able to say - 'i'm having a bad day - I need some time', recognising if you are struggling or indeed if you are celebrating and gifts arriving in the post as a pick you up or a well done. Being able to be open and honest is valued and celebrated - you do not need to hide
People, HR, Recruitment
Focus on employee wellbeing
Oct 2020