Goodlord
End-to-end lettings platform
- 201-500 employees
- B2C
- Property
- B2B
- Payments
- Renting
- SaaS
- Shadwell, London, UK
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Company mission
Goodlord's mission is to streamline the lettings process for agents, landlords, and tenants.
Our take
Renting is a frustrating experience for many; most companies are trying to replace letting agents, however, there are a number of startups in the space trying to improve the experience.
Goodlord is not trying to disrupt traditional letting agents, but its product aims to make the letting journey smoother for property owners, letting agents, and tenants. Its cloud-based platform means the entire process of letting a home – from referencing to contract generation – can be managed through a single interface.
It has grown rapidly, with revenues recently more than doubling year-on-year. Its software and services have supported more than 1 million landlords and tenants throughout the UK, and its proprietary platform processes over £1 billion in payments annually.
Goodlord previously acquired referencing platform Vouch and bought the bill-splitting app Acasa, whilst in 2023, the company acquired Halo as another attempt to diversify its offerings. Following series B funding, It is expanding its reach throughout the UK, through organic growth and more strategic acquisitions.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- £1000 annual personal development fund
- Bi-weekly mental health coaching with Sanctus
- 25 days holiday (plus bank holidays) rising by 1 day per year to a maximum of 32 days
- Time off for volunteering and training
- 3 months of fully-paid parental leave
- Financial Support via Mintago
- Employee Assistance Programme via Health Assured
Funding (last 2 of 5 rounds)
Mar 2022
$34.1m
SERIES B
Mar 2020
$12.7m
SERIES B
Total funding: $67.3m
This company has top investors
Leadership
William Reeve
(CEO)Experience in board and/or operating roles at Fletcher Research, Graze.com, LOVEFiLM.com, Paddy Power, Secret Escapes, and Zoopla. Current Non-Executive Director of Dunelm.