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Goodlord

End-to-end lettings platform

Goodlord logo
201-500 employees
  • B2C
  • Property
  • B2B
  • Payments
  • Renting
  • SaaS
Shadwell, London, UK

Company mission

Goodlord's mission is to streamline the lettings process for agents, landlords, and tenants.

Rocket List 2021
Top investors

50% female employees

11% employee growth in 12 months

Our take

Renting is a frustrating experience for many; most companies are trying to replace letting agents, however, there are a number of startups in the space trying to improve the experience.

Goodlord is not trying to disrupt traditional letting agents, but its product aims to make the letting journey smoother for property owners, letting agents, and tenants. Its cloud-based platform means the entire process of letting a home – from referencing to contract generation – can be managed through a single interface.

It has grown rapidly, with revenues recently more than doubling year-on-year. Its software and services have supported more than 1 million landlords and tenants throughout the UK, and its proprietary platform processes over £1 billion in payments annually.

Goodlord previously acquired referencing platform Vouch and bought the bill-splitting app Acasa, whilst in 2023, the company acquired Halo as another attempt to diversify its offerings. Following series B funding, It is expanding its reach throughout the UK, through organic growth and more strategic acquisitions.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • £1000 annual personal development fund
  • Bi-weekly mental health coaching with Sanctus
  • 25 days holiday (plus bank holidays) rising by 1 day per year to a maximum of 32 days
  • Time off for volunteering and training
  • 3 months of fully-paid parental leave
  • Financial Support via Mintago
  • Employee Assistance Programme via Health Assured

Company values

  • We stand up and deliver - Goodlordians get things done. Everyone has freedom and space to be creative and do what they do best, and takes full accountability for getting their job done
  • We set the pace - Our ambition and desire to be thought-leaders and industry experts drive us to stay ahead of the game - not our job descriptions. We push boundaries, we shake things up and we aim to inspire
  • We are an open book - Transparency is key. We don’t have time for politics and there’s no red tape. We’re honest, we act with integrity and we respect one another. Weekly company-wide updates keep everyone in the loop and, if you want to find out what another team is working on, you’re welcome to jump into their meetings
  • We bring our whole selves to work - Every Goodlordian brings something unique to the team - we’re open about our strengths, weaknesses and little quirks. We’re all in this together and leave our egos at the door
  • We listen, learn and improve - We’re daring, we take risks and we are constantly striving to improve. We learn from our mistakes, share lessons to help us get better and welcome feedback from inside and outside the company

Funding (last 2 of 5 rounds)

Mar 2022

$34.4m

SERIES B

Mar 2020

$12.8m

SERIES B

Total funding: $67.8m

This company has top investors

Leadership

Experience in board and/or operating roles at Fletcher Research, Graze.com, LOVEFiLM.com, Paddy Power, Secret Escapes, and Zoopla. Current Non-Executive Director of Dunelm.

Diversity, Equity & Inclusion at Goodlord

Joanna Harman (Director of People)

  • Quarterly diversity campaigns to educate Goodlordians, raise awareness and increase inclusivity in the business. For example, our recent campaign on neurodiversity - championing inclusive adjustments
  • A diversity committee - Goodlordians from a diverse range of backgrounds who come together to organise our campaigns and events to suit a diverse group of Goodlordians
  • Race Fairness commitment - business commitment to race fairness - through metrics and policies
  • Inclusive range of social events organised by teams and our culture committee
  • Working with Multiverse to diversify talent (age and background - socio-economic class)
  • Donovan (CTO) is on the board for the Intrapreneurs Club which aims to diversify talent in tech - we have given them priority access to our tech roles in the past
  • Working with Flexa and Radical Recruit to attract diverse candidates
  • Value of bring your whole self to work - we live this value every single day

Endorsements

All

Opportunities to learn (14)

Open and honest communication (8)

Career progression (7)

Supportive management (7)

Nice people (6)

Hard working team (6)

Focus on employee wellbeing (6)

Great work is recognised (5)

Challenging work (4)

My opinions are valued (4)

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