Goody

Goody lists hundreds of small businesses on its app from which gift-givers can browse by occasion or specific needs such as holidays, get well soon, and congratulations. This functionality helps everyone from individuals to employers send gifts in a simple and satisfying way.

Though large-scale competitors may have standout attributes such as wish list functions, Goody, who in 2021 achieved Series A funding, has managed to find a gap in the market. The gift-givers need only a phone number for their recipients, the latter receiving a text from which they can customise gift aspects such as size and colour before inputting the address they would like the gift sent to. It’s this function that elevates Goody in a crowded start-up sector.