Grailed

Resale platforms like Grailed, alongside competitors Depop and Rent the Runway, are proving particularly popular with Gen Z. It’s easy to see why, with users able to save money on purchases, make their own money on sales, and find one of a kind products, while creating a more circular fashion economy. Though Grailed’s growth hasn’t been quite as rapid as some of its contemporaries, it is well-funded and popular, suggesting it has a promising future ahead.

In 2023, Grailed was acquired by eCommerce fashion platform GOAT Group, consolidating the operations of both companies in the face of the continuing second-hand luxury boom. Interestingly, their future competitors may come in the form of luxury brands themselves, with many entering the resale space in a bid to keep this lucrative arm of business in-house - though it remains to be seen whether consumers will favour this over existing second hand platforms like Grailed.