See other companies on Welcome to the Jungle
Grin
Creator management platform
- 201-500 employees
- B2B
- Logistics
- Marketing
- Payments
- Content
- Advertising
- Downtown, Sacramento, CA
Jump to section
Company mission
To help companies build more valuable brands through the power of creator partnerships.
-35% employee growth in 12 months
Our take
The creator economy is booming, and DTC brands are increasingly realising that influencers offer unique and effective marketing opportunities. The issue is forging the right influencer partnerships, and managing or monitoring that relationship once it’s established.
Grin is a platform helping DTC brands achieve this. It connects brands to influencers, and offers a broad suite of tools to subsequently help manage business operations like payments, campaigns, analytics, and product shipments.
Grin, however, isn’t the only startup to help brands broker and manage partnerships with creators. The likes of CreatorIQ and Impact also offer comprehensive partnership sourcing, management, and payments platforms, as do Tapfluence and Upfluence - both platforms with top-tier enterprise clients.
Grin, however, got a decent headstart since its founding nearly a decade ago, and has spent it wisely building out a competitive clientele base including Macy’s, SKIMS, and L’Oréal - plus some handsome funding. This leg-up will help it to compete in an increasingly crowded market, and to capitalize on the rapid growth of the US influencer marketing sector.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Employee stock option program
- Paid holidays
- 16 Paid vacation days
- 10 Paid sick days
- Medical, dental & vision
- 401k program
- Paid parental leave
- $500 home office reimbursement
- Tons of growth opportunity
- Careers 15
- Professional development program
Company values
- Customer Love - We wow our customers. When we make decisions, we prioritize the customer
- Growth - We grow personally and professionally which drives business growth. We think big – limits exist only in our mind
- Ownership - We celebrate our wins, own our failures and learn from our mistakes. We have integrity and grit. We do the right thing
- Authenticity - Bring your whole self. Speak your truth but don’t be a jerk. Assume positive intent
- One Team - We accomplish more when we work together and aren’t afraid to ask for help. We operate with humility. No lone wolves
Funding (last 2 of 7 rounds)
Jul 2022
$113m
SERIES B
Oct 2021
$110m
SERIES B
Total funding: $258.3m
This company has top investors
Leadership
Brian Mechem
(President)Previously an IT Intern for the California Secretary of State, before working as Creative Assistant and Account Representative at Meridian Pacific. Subsequently worked as a Digital Marketing Specialist at Rayner Equipment Systems .
Brandon Brown
(CEO)Spent 8 years in various roles at Red Bull, ultimately Field Marketing Manager. Is also an investor in several startups, including Azra Games, Tandym, Ampla, and Relief App.