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GroundTruth
Location-based marketing & advertising platform
- 201-500 employees
- B2B
- Marketing
- Location services
- SaaS
- Advertising
- World Trade Center, New York, NY
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Company mission
GroundTruth's mission is to help businesses understand their audiences and drive outcomes that matter through its location-based marketing and ad technology platform.
-8% employee growth in 12 months
Our take
Location data is incredibly valuable information to marketers and advertisers, providing insights such as the popularity of a store at specific locations and other geographic trends. However, the quality of existing location data points is limited due to the inaccuracy of location blueprinting, making it difficult for businesses to form actionable insights from it.
GroundTruth provides a location-based marketing and advertisement platform, to help businesses deploy location-specific marketing campaigns. Through its unique approach to geospatial data, the company aims to facilitate audience, location, and contextual targeting for mobile, CTV, OTT, and desktop formats.
Whilst location data is already used to gain insights into the trends and preferences of individuals, GroundTruth has recognized that this data is not yet sophisticated enough, helping to improve its accuracy by precisely blueprinting physical locations and accurately producing visitation data. The company's selling point of data quality is based on 120 million unique monthly visitor points across 100 million stores and points of interest.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Our open work environment promotes the ability to collaborate and rub elbows with everyone in the company including our executive team
- No one works on an empty stomach with our daily catered lunches and fully stocked snacks/beverages
- Generous maternal and parental leave, flexible schedules and vacation time ensure you have work/life balance
- We set you up for success with our robust onboarding and career development programs
- Work in amazing office space for the fastest growing technology company in the location space
- World-class benefits including 100% covered medical plans, cell phone, gym and tuition reimbursement programs, and 401k employer match
Company values
- Growth Mindset - We position ourselves toward growth - in the business world and within ourselves. We see threats as opportunities and approach all situations with an open mind
- Respectful - We are respectful to each other, our customers, and our partners in everything we do
- Intentional - We question assumptions, turn off auto-pilot, think through each task, act with purpose, and see objectives through to resolution
- Trustworthy - Internally and externally, our ultimate goal is to earn the reputation of being the most trusted company in advertising
Funding (last 2 of 7 rounds)
Jul 2018
$18m
SERIES F
Nov 2016
$42.5m
SERIES E
Total funding: $139.7m
This company has top investors
Leadership
Stephen McCarthy
(CEO)Experience as Vice President of Finance and Corporate Controller for MySQL, and was Chief Accounting Officer of Exigen Group.