GumGum
Analysing digital content to drive ad sales
- 501-1000 employees
- B2B
- Big data
- Flexible working
- Digital Media
- Computer Vision
- Machine Learning
- Advertising
- Pico, Santa Monica, CA
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Company mission
To empower advertisers to deliver creative advertising campaigns that capture consumer attention without the use of personal data across current and future emerging digital environments at scale.
0% employee growth in 12 months
Our take
GumGum is a company specializing in contextual ads. Using Amazon's Redshift data processing service, the company can analyze every media element on a web page, going beyond typical word recognition. It collates the data and uses it to display an appropriate advert that is placed for maximum engagement.
GumGum is helping businesses meet the needs of a digital landscape where standing out from the crowd is more important than ever. The company has several private equity and venture capital firms among their investors and has raised a large amount of capital through several funding rounds, closing its Series E in 2021.
In coming years, third-party cookies will be phased out by Google, which will pose an issue for advertising companies. However, GumGum’s image analysis could form the foundation for a new generation of ads that understand its audience.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Health Benefits
- Dental Insurance
- Vision Insurance
- Disability Insurance
- Life & ADD Insurance
- Mental Health Assistance Program
- Health and wellness stipend
- Flexible Time Off
- Meditation
- Employee Resource Groups
- Diversity Program
- Team Building Activities
- Annual Hackathon
- Volunteer Activities
- Company Outings
- 401k
- Student Loan Assistance
- Casual Dress
- Flexible Spending Account
- Ongoing Learning
- Ticket Discounts
- Paid Family Leave
- CLEO Family Benefits Program
- Summer Fridays
Funding (last 2 of 7 rounds)
Apr 2021
$75m
LATE VC
Feb 2020
$22m
SERIES D
Total funding: $133.9m
This company has top investors
Leadership
Phil Schraeder
(CEO, not founder)Left role at RealD to join GumGum as VP of Finance in 2011. Became COO in 2016, later becoming CEO in April 2019.