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GumGum
Analysing digital content to drive ad sales
- 501-1000 employees
- B2B
- Big data
- Flexible working
- Digital Media
- Computer Vision
- Machine Learning
- Advertising
- Pico, Santa Monica, CA
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Company mission
To empower advertisers to deliver creative advertising campaigns that capture consumer attention without the use of personal data across current and future emerging digital environments at scale.
0% employee growth in 12 months
Our take
GumGum is a company specializing in contextual ads. Using Amazon's Redshift data processing service, the company can analyze every media element on a web page, going beyond typical word recognition. It collates the data and uses it to display an appropriate advert that is placed for maximum engagement.
GumGum is helping businesses meet the needs of a digital landscape where standing out from the crowd is more important than ever. The company has several private equity and venture capital firms among their investors and has raised a large amount of capital through several funding rounds, closing its Series E in 2021.
In coming years, third-party cookies will be phased out by Google, which will pose an issue for advertising companies. However, GumGum’s image analysis could form the foundation for a new generation of ads that understand its audience.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Health Benefits
- Dental Insurance
- Vision Insurance
- Disability Insurance
- Life & ADD Insurance
- Mental Health Assistance Program
- Health and wellness stipend
- Flexible Time Off
- Meditation
- Employee Resource Groups
- Diversity Program
- Team Building Activities
- Annual Hackathon
- Volunteer Activities
- Company Outings
- 401k
- Student Loan Assistance
- Casual Dress
- Flexible Spending Account
- Ongoing Learning
- Ticket Discounts
- Paid Family Leave
- CLEO Family Benefits Program
- Summer Fridays
Company values
- Being THOUGHTFUL. We listen to understand different perspectives, show everyone respect, and relentlessly seek solutions for our clients (internal and external)
- Having AGILITY to be quick, nimble and change direction gracefully while maintaining control
- Showing GRIT. We bring energy and perseverance to everything we do
Funding (last 2 of 7 rounds)
Apr 2021
$75m
LATE VC
Feb 2020
$22m
SERIES D
Total funding: $133.9m
This company has top investors
Leadership
Phil Schraeder
(CEO, not founder)Left role at RealD to join GumGum as VP of Finance in 2011. Became COO in 2016, later becoming CEO in April 2019.
Diversity, Equity & Inclusion at GumGum
Brooks E. Scott (Executive Coach & DEI Strategist)
- We are committed to building and delivering a diverse, inclusive, and equitable workforce that is representative of the world around us, where all individuals are treated with respect and dignity - and to act swiftly if this value is ever threatened. We are constantly striving to be better, and we continue to take strategic steps to advance representation. - Phil Schraeder, CEO
- GumGum has a dedicated community across departments, tenures & experiences eager to continue making impactful change across our industry
- GumGum is proud to be an equal opportunity employer. At GumGum, we believe in cultivating an environment where our team members can bring their authentic, whole selves to work. Encouraging identity and belonging is one of the many aspects of our culture that makes us stronger as an organization and drives innovation. We are committed to building and delivering a diverse, inclusive and equitable workforce that is representative of the world around us, where all individuals are treated with respect and dignity–and to act swiftly if this value is ever threatened. We are constantly striving to be better, and we continue to take strategic steps to advance representation
- We provide unconscious bias workshops and training for all GumGummers
- The VOICE Coalition - a group of GumGummers that help build an equitable, supportive, and inclusive culture where all voices are heard and all differences are celebrated through thoughtful, engaging, and authentic programming and community involvement.
- We provide support to small, BIPOC and women-owned businesses in our Company swag, raffles & prizes, events and vendor partnerships
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