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HEAT
Immersive digital shopping experiences
- 21-100 employees
- B2C
- Retail
- B2B
- Lifestyle
- Enterprise
- Fashion
- eCommerce
- Temple, London, UK
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Company mission
To reimagine consumer shopping by leveraging emerging technologies and pioneering unmatched purchase experiences.
Our take
HEAT is strategically positioned at the intersection of two significant fashion industry shifts. Firstly, companies are embracing environmental responsibility, actively seeking ways to reduce waste and minimise their ecological footprint. Simultaneously, there is a growing consumer trend focused on mystery boxes - the excitement of purchasing or unboxing this unknown assortment of items.
By successfully selling over 20,000 of these mystery boxes, HEAT has revolutionised this sector, enabling brands to efficiently clear surplus stock while providing Gen-Z buyers with an enticing array of luxury contemporary goods. A key contributor to the brand's triumph lies in its unwavering commitment to customer satisfaction, guaranteeing full refunds for anything less than a delightful experience.
HEAT now aspires to elevate the mystery box concept even further. The company is set to introduce elements of gamification, AI-powered personalisation, and interactive drops that can be purchased using cryptocurrency. These innovations are sure to capture the admiration and engagement of its trendsetting customer base.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Employee Stock Option Plan
- Flexible Holidays (25 days per year)
Funding (last 2 of 3 rounds)
Nov 2024
$3.5m
SEED
Jan 2022
$5m
SEED
Total funding: $11.2m
This company has top investors
Leadership
Joe Wilkinson
(CEO)They set up HEAT in their parent's home, at one point packing the place with 2000 pieces. Alongside serving as the CEO of HEAT they are an Investor in multiple startups, including KOMI, UPPFIRST, Lottie, and Twig.
Mario Maher
(CMO)Previously a Strategy and BD analyst for the British Business Bank. Also previously co-founded MMSM.
Articles
Endorsements
All
My opinions are valued (2)
Innovative product (2)
Inspiring mission (2)
Growing fast (2)
Challenging work (1)
Meaningful work (1)
Hard working team (1)
Team energy (1)
HEAT's inspiring mission to disrupt the luxury fashion industry and focus on the hard-to-reach Gen Z consumer was one of the key reasons I joined the business.
Marketing
Inspiring mission
May 2022
We are hiring the best talent across multiple industries to fuel HEAT's growth, it's amazing to watch the growth and momentum month on month both internally and as part of the external perception shift.
Marketing
Growing fast
May 2022
The culture encourages everyone to speak out and the founders have done a great job in cultivating an open environment for discussion on all areas of the business.
Marketing
My opinions are valued
May 2022
HEAT is disrupting the retail landscape with our mystery boxes, giving new life to surplus inventory whilst protecting brand values - it feels so rewarding working closely with incredible brand partners towards a more circular industry and economy.
Sales & Account Management
Innovative product
May 2022
Joining HEAT after working in the fashion industry for 7 years in a more corporate structure, I wanted to shift my purpose into the next generation consumer. I feel so inspired by HEAT’s mission of being a sustainable, immersive and community focused platform.
Sales & Account Management
Inspiring mission
May 2022
Team energy is strong, we’re a diverse group with expertise in our various fields coming together on the same mission. Our vibe best described via on brand emoji’s:🔥🚀💙🌪🦾⛓🔌🧸⛹🏻♀️🤝🏒💯💥🔊🔊🔊
Sales & Account Management
Team energy
May 2022
The culture at HEAT makes it an epic please to work. From the office location to the standard of hires, there's always a great team spirit and energy.
Operations & Strategy
Meaningful work
May 2022
There is regular reviews and feedback is always welcomed from leadership. KPI's are set so there is clear goals to hit and staff are incentivised when KPI's are hit.
Operations & Strategy
My opinions are valued
May 2022
The overall team is super strong! The hires all come from amazing companies and have great experience with them. It's great to work alongside like-minded people.
Operations & Strategy
Hard working team
May 2022
HEAT is rapidly growing since it's beginning in 2019 - This means that new challenges are always around the next corner. Each team member and myself are focussed on perfecting our personal and work team craft, and in turn building a world class e-commerce platform.
Design
Growing fast
May 2022
HEAT has developed its product to such a point where we're working on huge collaborations with the worlds leading fashion brands. We're constantly improving our product offering, and building the tech to support our team, and to really enhance our customers online and physical experiences.
Design
Innovative product
May 2022
HEAT is an amazing start-up that brings many challenging days, working with the team and seeing the growth on these days really help excel yourself as a person - and progress your career.
Design
Challenging work
May 2022
