HEAT
Immersive digital shopping experiences
- 21-100 employees
- B2C
- Retail
- B2B
- Lifestyle
- Enterprise
- Fashion
- eCommerce
- Temple, London, UK
Jump to section
Company mission
To reimagine consumer shopping by leveraging emerging technologies and pioneering unmatched purchase experiences.
Our take
HEAT is strategically positioned at the intersection of two significant fashion industry shifts. Firstly, companies are embracing environmental responsibility, actively seeking ways to reduce waste and minimise their ecological footprint. Simultaneously, there is a growing consumer trend focused on mystery boxes - the excitement of purchasing or unboxing this unknown assortment of items.
By successfully selling over 20,000 of these mystery boxes, HEAT has revolutionised this sector, enabling brands to efficiently clear surplus stock while providing Gen-Z buyers with an enticing array of luxury contemporary goods. A key contributor to the brand's triumph lies in its unwavering commitment to customer satisfaction, guaranteeing full refunds for anything less than a delightful experience.
HEAT now aspires to elevate the mystery box concept even further. The company is set to introduce elements of gamification, AI-powered personalisation, and interactive drops that can be purchased using cryptocurrency. These innovations are sure to capture the admiration and engagement of its trendsetting customer base.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Employee Stock Option Plan
- Flexible Holidays (25 days per year)
Funding (2 rounds)
Jan 2022
$5m
SEED
Dec 2021
$2.7m
SEED
Total funding: $7.7m
Leadership
Joe Wilkinson
(CEO)They set up HEAT in their parent's home, at one point packing the place with 2000 pieces. Alongside serving as the CEO of HEAT they are an Investor in multiple startups, including KOMI, UPPFIRST, Lottie, and Twig.
Mario Maher
(CMO)Previously a Strategy and BD analyst for the British Business Bank. Also previously co-founded MMSM.