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Heir

Private membership experiences for sports fans

Heir logo
21-100 employees
  • B2C
  • Social Media
  • Blockchain
  • Sports
  • Community
  • Media
  • Web 3.0
Baldwin Hills, Los Angeles, CA

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Company mission

To usher in a new era of digital culture.

Top investors

33% employee growth in 12 months

Our take

As the interest in Web 3.0 content rises, creators and celebrities across industries are looking to use it to connect with their fans in new and exciting ways. Heir has created a platform for athletes to deepen their engagement with their most loyal supporters and position their brands for a Web 3.0 future.

Heir was founded to deliver benefits for original culture creators and early consumers alike. Users will have the opportunity to read, see and hear directly from elite athletes across the NBA, NFL, WNBA and more, as well as enter competitions for apparel, merch, signed memorabilia and other rewards.

The company has secured good funds to bring its creation to life, with the beta version of the app due to launch to waiting-list users soon. The company’s association with the Jordan brand should give it an initial headwind as it moves to full launch, and it will be interesting to see how the app evolves alongside the changing Web 3.0 space.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Company values

  • We are building a community of empowerment.
  • We believe our athletes, consumers, and employees all deserve to be beneficiaries of the value they create and drive in this world.
  • We value every member of our team equally because when one person wins, we all win. In our culture, the assist counts as much as the jump shot.
  • We respect and appreciate unique perspectives and welcome diversity of thought.

Funding (1 round)

Dec 2021

$10m

SEED

Total funding: $10m

This company has top investors

Leadership

Jeffrey Michael Jordan

(Co-Founder)

Co-founded the early stage investing and advising firm Jordan-Avakian Investment Group. Previously Digital Innovation Strategy Lead at Jordan Brand.

Daniel George

(Co-Founder)

Founder of Limitless Creative, with experience in creative, design, branding and experiential marketing.

Jeron Smith

(Co-Founder)

Co-founded Unanimous Media and founded Incubation Lab. Member of the Board Of Directors at the Dune Acquisition Corporation.