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Helix Sleep

Home furnishings

Helix Sleep logo
21-100 employees
  • B2C
  • Retail
  • Furniture
  • eCommerce
Gramercy Park, New York, NY

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Company mission

To sell exceptional home goods products to the modern consumer who seeks a more custom product and buying experience.

Our take

Mattresses are a $15B industry that failed to see disruption for decades until the emergence of the vertical as a leading eCommerce trend in the mid 2010s.

Helix is one of those Direct-to-Consumer brands hoping to upturn the industry. The startup has focused on building a science and doctor-backed reputation for its mattresses.

The company now wishes to expand into other home furnishings. It will start with bases for its beds as well as bedding items before moving onto other features of the bedroom.

One of the major questions surrounding disruptor mattress brands is the sustainability of their acquisition strategy. Helix will hope that its reputation as a premium provider will deliver it more sustainable growth.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Dog-friendly NYC office
  • Employee (plus Friends & Family) discounts on all Helix, Birch, and Allform products
  • Employee referral program
  • Bi-weekly virtual team get togethers
  • Wellness subsidies for healthy initiatives
  • Free Helix or Birch mattress
  • Access to leadership team
  • Commuter benefits
  • Full medical, dental, and vision coverage (with options to opt into premium plans)
  • 401(k) program
  • Stock options
  • Home office setup stipend

Company values

  • Be Excellent to Each Other | Be respectful to your teammates, customers and partners. Act with good intentions. Explain yourself when unclear or misinterpreted. Demonstrate compassion and care in your words and actions.
  • Positivity is a Choice | Radiate energy and confidence. Always assume positive intent.
  • Perfectionism Doesn't Scale | Work with a bias toward action and outcomes. Fail fast and keep iterating. Be fearless — push the envelope. Take risks.
  • Own It | Demonstrate a learning mind-set through perpetual development. Be accountable for your actions.
  • Bring Your Whole Self | We are committed to inclusion, equitable support, and respect for all team members. Diversity drives innovation. Welcome and encourage the individuality of others. Your individual opinions matter and must be heard. Be aware of unconscious bias; we pledge to be empathetic and keep open minds to each person's unique experience.

Funding (2 rounds)

Aug 2016

$7.4m

SERIES A

Mar 2015

$0.8m

ANGEL

Total funding: $8.2m

This company has top investors

Leadership

Adam Tishman

(Co-CEO)

Previously worked in marketing as Director of Marketing and BD for PureBrands. Earned an MBA from Wharton.

Kristian von Rickenback

(Co-CEO)

Previously a Senior Associate at Google in the Strategy division. Before that worked as an Associate Consultant at L.E.K. Earned an MBA from Wharton.

Jerry Lin

(CFO / COO)

Former Investment Banking Analyst at Goldman Sachs. Went on to work in private equity before earning an MBA from Wharton.