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HelloFresh
Recipe box subscription service
- 1001+ employees
- B2C
- Food
- Delivery
- eCommerce
- Kollwitzkiez, Berlin, Germany
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Company mission
HelloFresh is on a mission to change the way people eat, forever! They're collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry.
Our take
The food space has seen significant disruption in the last few years, whether it's the rapid expansion of takeaway delivery, online groceries or meal boxes. Consumer tastes are changing and there has been lots of innovation to try and get quality food in front of people more easily. HelloFresh is one of the drivers of that trend.
On the back of a boom in subscriptions during the pandemic, HelloFresh secured its place in the new food market. However, the cost-of-living crisis has meant that the company and its peers have faced dwindling subscriptions, resulting in layoffs and a need to refocus towards a more sustainable future for the business.
That said, HelloFresh still benefits from being a leader in the sector and from its B Corporation status - properties that mean it remains a top option for consumers who want to try meal kits. Only time will tell if the company can sustain its success moving forwards, at a time when its product, however enticing, is becoming less affordable for the general public.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Generous parental leave of 16 weeks & PTO policy
- $0 monthly premium and other flexible health plans effective first day of employment
- 75% discount on your subscription to HelloFresh (as well as other product initiatives)
- Snacks, cold brew on tap & monthly catered lunches
- Company sponsored outings & Employee Resource Groups
- Collaborative, dynamic work environment within a fast-paced, mission-driven company
- 401k company match that vests immediately upon participation
Company values
- Speed & Agility
- Relentless Prioritisation
- Egoless Environment
- Learning Never Stops
- Data Drivenness
- Customer Centricity
- Long Term Orientation
Funding (last 2 of 6 rounds)
Dec 2016
$89.6m
SERIES G
Sep 2015
$89.3m
SERIES F
Total funding: $379.1m
This company has top investors
Leadership
Dominik S. Richter
(CEO)Started his career at Goldman Sachs after graduating from WHU and LSE.
Thomas Griesel
(CEO International)Started their career at OC&C as a strategy consultant. Is CEO at TWG Ventures.
Articles
Endorsements
All
My opinions are valued (1)
Diversity is a priority (1)
People of all backgrounds are welcomed (1)
All ideas and opinions are listened to, no matter what level of the business you are at.
People, HR, Recruitment
My opinions are valued
Oct 2021
We are convinced that diversity is what makes our teams stronger: whatever identity or background might be, you will have something invaluable to offer.
People, HR, Recruitment
Diversity is a priority
Oct 2021
People of all background are welcome to the HelloFresh family.
People, HR, Recruitment
People of all backgrounds are welcomed
Oct 2021