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Here We Flo
Natural women's health products
- 1-20 employees
- Healthcare
- B2C
- Retail
- B2B
- Personal health
- Sustainability
- Femtech
- Wellbeing
- eCommerce
- London, UK
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Company mission
Here We Flow's mission is to create a world where people feel crazy confident and empowered in their life's messiest moments.
100% female employees
Our take
The market for women's period care, bladder care and sexual wellness is, naturally, a large one. The potential market makes up just under 50% of the world population. Furthermore, in recent years the conversation about women's health has really opened up, giving rise to a number of companies aiming to offer women better femcare solutions.
Here We Flo's proposition is based around natural products and sustainability. Traditionally, women's health products have had a bad reputation for being environmentally damaging, for example, an estimated 1.5-2 billion plastic-based period products are flushed down toilets every year. Here We Flo is aiming to disrupt this behaviour through products manufactured using bamboo, organic cotton and planet-friendly materials, with a focus on sustainability.
Naturally, this is a highly competitive market, with consumers able to choose from a wide range of competing brands and products, such as Wuka's period-proof underwear and Saalt's re-usable menstrual cups. Backed by key investors such as L'Oreal and Unilever, the business has already established partnerships with the likes of Boots and Holland & Barrett. Furthermore, with ambitions to expand further into Europe and the USA, Here We Flo has real promise in terms of scalability.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- We'll contribute towards books, training courses and conferences that help you learn and grow in your role here.
- Annual team retreats. A time to get to know each other away from the office.
- Team socials once a month. Our resident foodies ensure our the collective tastebuds are regularly rewarded for our hard work.
- We review salaries on an annual basis to ensure equal pay for equal work and that we recognise and reward when your responsibilities increase.
- Whether your child's ill, you're waiting for a package, or you have some deep-focussed work to do, we all work from home (or café) from time to time. We encourage everyone to work from home when you need to.
- 34 days’ holiday a year (inc UK public holidays), and we encourage you to use them all up! It's a marathon, not a sprint.
- Sometimes we all need a day off, whether for first day period cramps 😣 or a mental health day 🧘♂️ to retreat and indulge in some self-care. So we offer an additional day off each month, that's available to use when necessary.
- Pensions, with a 4% employer contribution
- Three months paid parental leave, which you're eligible for if you join more than 13 weeks before your expected date of childbirth or adoption
- Private medical, dental and life insurance, and paid sick leave (for both your physical and mental health)
Company values
- AUTHENTIC SELF IS THE ONLY SELF: Communicate honestly with your fellow FLO babes, operate as transparently as possible as a business, and always bring your whole wonderful self to work, because this is a safe space
- KINDNESS IS KWEEN: In all things we are soft on the person and tough on the problem. Kindness to your fellow FLO babes, yourself (we are all about self-care!), and to our customers and community is an essential element to our special sauce as a brand
- FUNNY. FEMINIST. FIERCE: We bring a sense of humour, cheekiness and fun to everything we do and every product we make because it is as essential to team happiness as it is to the success of the business. There are many weapons one can choose to defeat the patriarchy, ours just happens to be humour
- OWN THIS SHIT!: We get shit done. We do everything with a sense of ownership, because everyone actually owns a bit of the business. And while we face our challenges head on, and encourage calling out problems where they arise, we keep a solutions-focused mindset, so that we are learning from our mistakes and using them to make us smarter and stronger
- SUPPORT & SPEAK UP: We strive to be inclusive in word and deed, accountable to our team and to our community and customers. We have the moral courage to use our platform to support and amplify voices of diverse and marginalised people, even when it isn’t the popular thing to do. A spirit of service and giving back is core to who we are as a team and as a company
Funding (2 rounds)
Nov 2022
$2.2m
EARLY VC
Oct 2021
$1.3m
GRANT
Total funding: $3.5m
Leadership
Susan C. Allen Augustin
(Co-founder and Chief People Officer)Susan also works as an advisor for Sigma Labs and Community Catalyst, and previously spent over 11 years at the Open Society Foundations, most recently as Director of Diversity, Equity and Inclusion.
Tara Chandra
(SHE-EO)Prior to co-founding Here We Flo, Tara spent 7 years as a music recording artist with international record & publishing deals.
People progressing
Supply Chain and Operations maven, previously with Candy Kittens and Lily's Kitchen. Joined as Head of Supply Chain and Operations and promoted to Supply Chain and Operations Director after 1 year.
Founder of Cliterally the Best and certified Sex Educator. Joined as Digital and Creative Strategist and promoted to Digital Marketing Manager after 1 year.
Diversity, Equity & Inclusion at Here We Flo
Susan Allen Augustin (Co-founder and Chief People Officer)
- After spending the last 6 years establishing and leading DEI strategy at a global human rights foundation, I understood how incredibly important it was to establish an inclusive and equitable culture as foundational from the establishment of the business. As a small team, we didn't immediately have the capacity or size of team for more traditional D&I activities (formal trainings, employee resources groups, etc.). We did however establish a set of 5 core values that we use in everything from making business decisions, to managing conflict within the team. Our Core Values are the following:
- AUTHENTIC SELF IS THE ONLY SELF: Communicate honestly with your fellow FLO babes, operate as transparently as possible as a business, and always bring your whole wonderful self to work, because this is a safe space
- KINDNESS IS KWEEN: In all things we are soft on the person and tough on the problem. Kindness to your fellow FLO babes, yourself (we are all about self-care!), and to our customers and community is an essential element to our special sauce as a brand
- FUNNY. FEMINIST. FIERCE: We bring a sense of humour, cheekiness and fun to everything we do and every product we make because it is as essential to team happiness as it is to the success of the business. There are many weapons one can choose to defeat the patriarchy, ours just happens to be humour
- OWN THIS SHIT!: We get shit done. We do everything with a sense of ownership, because everyone actually owns a bit of the business. And while we face our challenges head on, and encourage calling out problems where they arise, we keep a solutions-focused mindset, so that we are learning from our mistakes and using them to make us smarter and stronger
- SUPPORT & SPEAK UP: We strive to be inclusive in word and deed, accountable to our team and to our community and customers. We have the moral courage to use our platform to support and amplify voices of diverse and marginalised people, even when it isn’t the popular thing to do. A spirit of service and giving back is core to who we are as a team and as a company
- In terms of recruitment, we advertise widely to do our best to ensure diverse candidate pools, our job descriptions include only the skills we actually require for the role, we have an objective, clear and concise structure for our interview process that we communicate to candidates ahead of time so they have adequate time to prepare, and we give constructive feedback to candidates that aren't successful to help them identify areas to strengthen for future interviews.
- In terms of benefits, we felt it was important that all team members, regardless of where they sit in the company, should own a piece of the business. Every team member receives options worth 10% of their salary. We are also big believers in self care, and to encourage our team members to look after themselves, everyone gets an additional Wellness Day every month.
- This year we are rolling out our diversity, equity and inclusion strategy which will include collection of staff diversity data, annual staff engagement survey, and pulse engagement surveys and anonymous feedback requests via Slack, and establishment of a Culture Club that will create DEI monthly programming and contribute to topics and curriculum for quarterly trainings.
Articles
Endorsements
All
Challenging work (1)
Supportive management (1)
Focus on employee wellbeing (1)
Our leadership team is very supportive! They always look for ways to help and challenge you so that you continue to grow in your role and skills. They have also instilled amazing policies to help better manage your work life balance and mental health.
Operations & Strategy
Supportive management
Apr 2022
The entire team, not just leadership, go out of their way to be friendly, kind, and help support other teammates. Additionally, we have generous holidays and monthly mental health days. I have even received flowers and 'self care' products when I was having a bad day.
Operations & Strategy
Focus on employee wellbeing
Apr 2022
Here We Flo is growing swiftly and the leadership team is happy to push you outside of your comfort zone to support growth. That being said, they are always there to help guide you personally or find industry experts to mentor you for success.
Operations & Strategy
Challenging work
Apr 2022