Here We Flo
Natural women's health products
- 1-20 employees
- Healthcare
- B2C
- Retail
- B2B
- Personal health
- Sustainability
- Femtech
- Wellbeing
- eCommerce
- London, UK
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Company mission
Here We Flow's mission is to create a world where people feel crazy confident and empowered in their life's messiest moments.
100% female employees
Our take
The market for women's period care, bladder care and sexual wellness is, naturally, a large one. The potential market makes up just under 50% of the world population. Furthermore, in recent years the conversation about women's health has really opened up, giving rise to a number of companies aiming to offer women better femcare solutions.
Here We Flo's proposition is based around natural products and sustainability. Traditionally, women's health products have had a bad reputation for being environmentally damaging, for example, an estimated 1.5-2 billion plastic-based period products are flushed down toilets every year. Here We Flo is aiming to disrupt this behaviour through products manufactured using bamboo, organic cotton and planet-friendly materials, with a focus on sustainability.
Naturally, this is a highly competitive market, with consumers able to choose from a wide range of competing brands and products, such as Wuka's period-proof underwear and Saalt's re-usable menstrual cups. Backed by key investors such as L'Oreal and Unilever, the business has already established partnerships with the likes of Boots and Holland & Barrett. Furthermore, with ambitions to expand further into Europe and the USA, Here We Flo has real promise in terms of scalability.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- We'll contribute towards books, training courses and conferences that help you learn and grow in your role here.
- Annual team retreats. A time to get to know each other away from the office.
- Team socials once a month. Our resident foodies ensure our the collective tastebuds are regularly rewarded for our hard work.
- We review salaries on an annual basis to ensure equal pay for equal work and that we recognise and reward when your responsibilities increase.
- Whether your child's ill, you're waiting for a package, or you have some deep-focussed work to do, we all work from home (or café) from time to time. We encourage everyone to work from home when you need to.
- 34 days’ holiday a year (inc UK public holidays), and we encourage you to use them all up! It's a marathon, not a sprint.
- Sometimes we all need a day off, whether for first day period cramps 😣 or a mental health day 🧘♂️ to retreat and indulge in some self-care. So we offer an additional day off each month, that's available to use when necessary.
- Pensions, with a 4% employer contribution
- Three months paid parental leave, which you're eligible for if you join more than 13 weeks before your expected date of childbirth or adoption
- Private medical, dental and life insurance, and paid sick leave (for both your physical and mental health)
Funding (2 rounds)
Nov 2022
$2.3m
EARLY VC
Oct 2021
$1.4m
GRANT
Total funding: $3.6m
Leadership
Susan C. Allen Augustin
(Co-founder and Chief People Officer)Susan also works as an advisor for Sigma Labs and Community Catalyst, and previously spent over 11 years at the Open Society Foundations, most recently as Director of Diversity, Equity and Inclusion.
Tara Chandra
(SHE-EO)Prior to co-founding Here We Flo, Tara spent 7 years as a music recording artist with international record & publishing deals.